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   Supermarkets Switch To Clipless Coupons
by Amy Buckman,
Posted: Friday, October 2, 2009 at 11:27AM EDT

NORRISTOWN, Penn. — The days of clipping coupons from the Sunday circulars may be coming to an end, as many supermarkets are taking their coupon programs high-tech.

“It’s taking a little while for customers to get used to it, but people who’re computer savvy are picking up on it like that,” MaryAnne Crager of Genuardi’s explains about that chain’s internet coupon program.

Genuardi’s shoppers can load virtual coupons right onto their Shopper’s Club cards by going onto the supermarket website and clicking on savings offers they’re likely to use.

“Safeway has partnered with three different companies that are providers of online coupons:, Cellfire, and Proctor and Gamble E-Saver,” Crager explains.

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