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   Market For Products Enriched With Probiotics And Prebiotics Expands
by Packaged Facts
Posted: Friday, October 2, 2009 at 11:26AM EDT

NEW YORK, NY- (Marketwire) — Once relegated primarily to the domain of yogurt and high-fiber fare, the market for food and beverage products fortified with probiotics and prebiotics has taken off as digestive health emerged as one of the hottest topics in the food and beverage arena.

According to "Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes" by leading market research publisher Packaged Facts, the global retail market for probiotic/prebiotic foods and beverages was $15 billion in 2008, a 13% increase over 2007.

Driving future growth are two factors: 1) innovations in probiotic and prebiotic formulations that allow an increasing number of products to be enhanced with said ingredients, and 2) increasing consumer awareness of the relation between digestive health and immunity and with overall wellness. Packaged Facts projects the market will exceed $22 billion in 2013, representing a compound annual growth rate (CAGR) of 12% between 2004 and 2013.

To read the rest of this story please go to: Packaged Facts

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