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   Chilean Navels Exceed Expectations In Record-Breaking Citrus Season
by Tom Tjerandsen, Chilean Fresh Fruit Association
Posted: Monday, October 12, 2009 at 5:35PM EDT

As Chile’s citrus season winds down, total shipments to the U.S. should exceed 72,000 tons. With the change of seasons, domestic citrus production is gearing up, while Chile looks forward to its summer harvest starting with cherries and apricots in November, and following with grapes and berries by the end of the year.

Chile has once again filled a domestic supply gap with reliable, high-quality fruit shipped via a world-class supply chain stated Tom Tjerandsen, Managing Director for the Chilean Fresh Fruit Association. As with other fruits, Chile has invested in getting the word out to consumers, to complement retailer efforts. Activities included media releases not only to the trade, but consumer print and online food editors with easy recipes for enjoying fresh summer citrus. National and regional television and radio interviews with the Love Chef built awareness and provided easy, affordable usage ideas to home cooks.

Source: Chilean Fresh Fruit Association


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