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   Ruiz Foods Introduces Five El Monterey Family Meals
by Ruiz Foods
Posted: Wednesday, October 28, 2009 at 3:33PM EDT

DINUBA, CA: Ruiz Foods introduces El Monterey Family Meals – five restaurant-quality Mexican flavors, a complete meal in each heat-and-serve tray – perfect for both microwave and conventional ovens. Topped with traditional Mexican sauces, these delicious Mexican dishes respond to American’s continued craving for authentic Mexican food. Each El Monterey Family Meal uses quality meats and cheeses, Mexican spices and freshly baked tortillas.

“We have always made a commitment to stay in step with what the consumer wants,” said Bryce Ruiz, President and COO, Ruiz Foods. “So, when today’s economy encourages consumers to shop for frozen foods that are high in quality, great tasting, easy to prepare and offer a good value, our El Monterey Family Meals become the perfect choice. Add to that the recent trend toward eating more at home, yet spending less and less time actually preparing the meal and our new El Monterey Family Meals – well, I’m confident to say we’re the best selection available.”

“Shifting demographics and economic changes are reshaping American eating habits and shopping patterns,” reports ‘The Future of Food Retailing,’ a recent study from Packaged Facts. “The changing configuration of the American family has sweeping implications for food purchasing behavior. In fact, two out of three consumers are cooking more meals at home and eating out less.”

El Monterey Family Meals are currently available in selected test markets, introduced at the May, 2008 Food Marketing Institute’s (FMI) annual food show, and will be available for national distribution later this year. For more information, call Ruiz Foods customer service at 1-888-477-6474.

“Mexican food is our heritage … it’s what we know,” adds Ruiz. “That’s just one of the reasons we have a reputation for innovation. I am proud to say we were the first to offer burritos in a family-pack, the first of offer flour taquitos, and the first to offer roller grill tornados. Now, we are the first to offer our consumer a restaurant-quality family meal line bringing convenience, value, great taste and ease in preparation to the kitchen table.”

El Monterey Family Meals:

Spicy Beef Enchiladas with Spanish-style Rice

Cheese Enchiladas with Spanish-style Rice

Beef and Bean Burritos with Spanish-style Rice

Chicken Enchiladas with Spanish-style Rice

Chicken Mexicana and Pasta

Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, CA. Third generation Kim Ruiz Beck, the elder daughter of Chairman and CEO Fred Ruiz, is Vice Chairman. Bryce Ruiz, the elder son, is President and COO.

Ruiz Foods is dedicated to premium quality, authentically prepared frozen Mexican foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial and foodservice. The signature brand is El Monterey®. Ruiz is the market leader within the frozen Mexican food category, manufactures the #1 Brand of frozen Mexican food in the U.S. and employs over 2,500 Team Members in three facilities located in the United States.

Source: Ruiz Foods


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