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   The Kroger Company Supports Pork During National Pork Month
by National Pork Board
Posted: Friday, November 6, 2009 at 2:07PM EST

The Kroger Company, during October, partnered with U.S. pork producers to promote the value of pork during National Pork Month. To support National Pork Month, Kroger, the nation’s largest traditional supermarket retailer, is offering specials on fresh pork cuts at great prices throughout its family of stores through November 7.

In addition to special prices The Kroger Company is offering a $1 coupon off any package of fresh pork at the point of sale and from meat department associates. The Kroger Company’s marketing activities were integrated into a national fall marketing campaign by the National Pork Board, which promotes pork on behalf of all 70,000 U.S. pork producers. "Customers today are looking for affordable, nutritious options to create convenient meals at home and pork offers shoppers great variety and value," said Mark Van Buskirk, vice president of meat and seafood for Kroger.

Chris Novak, chief executive officer of the National Pork Board, applauds the Kroger promotion. "We are aware that the national recession has caused consumers to squeeze more value from their food budget. Pork has always been a great value, but Kroger’s ability to extend that value through roughly 2,470 supermarkets during October is greatly appreciated by pork producers, who have been experiencing an extended period of economic distress. We have great retail partners across the country, but we are especially appreciative and fully supportive of Kroger’s activities," Novak said. "We expect them to have a very positive impact."

A Glance at The Kroger Company

  • The Kroger Co. operates 2,470 stores in 31 states under nearly two dozen banners.
  • Measured by total sales, Kroger is one of the nation’s largest supermarket operators.

Kroger stores by Region

East: Kroger, City Market, Dillons, Gerbes, Hilander, Jay C, King Soopers, Owen’s, Pay Less, Scott’s

West: Food 4 Less, Fred Meyer, Fry’s, Ralphs, OFC, Smith’s, Foods Co.

At year-end 2008, Kroger operated in 42 major markets and held the number 1 or 2 position in 39 of those markets. The top five major markets are Los Angeles, Atlanta, Houston, Seattle, and Phoenix.

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-PORK or check the Internet at pork.org.

Photo Credit: National Pork Board

Photo Caption: The Kroger Company Retail Locations 2nd Quarter 2009

Source: National Pork Board


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