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   Consumers Want High-Quality, Branded Beef
by Staff Reporter, Cattle
Posted: Tuesday, November 10, 2009 at 2:35PM EST

Beef reigns supreme in consumers’ protein choices, according to research released earlier this year from West Texas A&M University. Nearly half of consumers surveyed put beef as their No. 1 protein choice, and 97% indicated they ate beef between one and 12 times each week.

The study, “Consumers’ perceptions and preferences of meat and the meat industry,” was the result of doctoral research conducted by Lindsay Chichester, Canyon, Texas. She looked at the whole range of popular opinion on meat.  

“We were trying to gauge consumer preferences, what their concerns were, and what they’re not concerned with,” Chichester says. “I think as an industry that’s where we need to go – our consumers are obviously the ones who support us and keep us in business.”  

To read the rest of this story please go to: Cattle  

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