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   Hillshire Farm Launches Lower Fat Version Of Everyone's Favorite Cocktail Link
by Sara Lee Coporation
Posted: Thursday, November 12, 2009 at 10:12AM EST

DOWNERS GROVE, Ill. – Hillshire Farm has announced their latest product to hit supermarket shelves, Hillshire Farm Turkey Lit'l Smokies. This spin on the classic cocktail link is perfect for holiday entertaining, and with two-thirds less fat than regular Lit’l Smokies, Turkey Lit'l Smokies cocktail links will delight your guests without adding too many calories to the festivities.  

Hillshire Farm Lit'l Smokies cocktail links have always been a holiday party pleaser, with over 18 million pounds being sold in the months of November and December alone – that’s equivalent to the amount of steel that supports the Hoover Dam1! With consumers watching their waistlines around the holidays, Hillshire Farm Turkey Lit'l Smokies are a timely and ideal alternative to the traditionally calorie-rich holiday hors d’ oeuvres. According to a national survey recently conducted by Greenfield Online, 62% of adults are becoming more health-conscious in their food purchases, and the NPD reports that “lite” and diet food options will continue to gain popularity in the upcoming years.  

“Now more than ever, consumers are looking for simple ways to make small changes in their diets without making big sacrifices on taste,” said Tim Roush, vice president, lunch and dinner brands for Hillshire Farm. “Our goal was to take one of America’s favorite bit sized appetizers and offer it in a leaner, white meat with all of the quality and flavor Hillshire Farm is known for and we couldn’t be more pleased with the result.”  

In supermarkets nationwide this holiday season, Hillshire Farm Turkey Lit'l Smokies cocktail links are available in 14 ounce packs for a suggested retail price of $3.99. Visit www.GoMeat.com for more information on Hillshire Farm and Turkey Lit'l Smokies, including recipes and product details.  

About Hillshire Farm  

Hillshire Farm has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats include Hillshire Farm sausage products, such as Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage and Hillshire Farm Lit'l Smokies® cocktail links. Visit www.gomeat.com for additional information.  

About Sara Lee Corporation  

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands generate approximately $13 billion in annual net sales covering nearly 200 countries. The Sara Lee community consists of 41,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.  

Source: Sara Lee Coporation


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