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   Bosco Sticks Enters The Retail Market
by Bosco's Pizza Co.
Posted: Friday, November 13, 2009 at 12:03PM EST

WARREN, Mich., Nov. 10 /PRNewswire/ -- Bosco Sticks, the cafeteria favorite for kids of all ages, are no longer found only in the lunch line. The mozzarella filled breadstick that kids go crazy for are now found in your local grocery throughout the mid-west! Stores like GFS Marketplace, Spartan Stores, and Marsh Supermarkets are now carrying your favorite cheesy treat leaving moms and kids everywhere buzzing about Bosco Sticks!

Bosco Sticks have been ruling school cafeteria menus since the company first began in 1988 and they are now the #1 selling brand in School Foods Service in the Midwest. Elementary schools and high schools in 45 states serve the scrumptious sticks and they are often the most popular item on the menu. In one community, Bosco Sticks are so well liked that the food service director has put the sticks on the lunch menu for national headcount day to make sure the most children come to school.

The Bosco Stick Pizza Co. has recently taken responsibility for being the #1 choice of lunch food for kids by making the sticks healthier. The amount of fiber in the bread has been increased and they began using reduced fat cheese. The sticks are now more nutritious with fewer calories. This is definitely a relief for health conscious moms who want a quick and easy meal idea.

Bosco Sticks are packaged with nine 4" Cheese Bosco Sticks per bag. They retail for around $3.99. They are also available in a 36 pack box. Being able to pull Bosco Sticks out of the freezer at home opens up many new options for the entire family. Moms have a healthy and delicious meal in a matter of minutes and kids are happy and satisfied with the treat they've known and loved for years.

Business has been strong over the last few years at Bosco's. In 2007 revenue increased 19%. In 2008 revenue increased 21%. Total revenue in 2008 was $40,000,000. With the entry into the retail market the hope is that total revenue continues to rise.

Source: Bosco's Pizza Co.


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