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   Why Valentine's Day Is A Recession Proof Floral Holiday
by Wholsale Florist & Florist Supplier Association
Posted: Tuesday, November 17, 2009 at 9:54AM EST

This Prince & Prince (P&P) presentation will review key consumer data from the 2007 P&P US Consumer Floral Tracking Survey related to floral purchases for Valentine’s Day. The presentation will show the overall size, strength, & resiliency of Valentine’s Day as a key floral holiday in the US. From the consumer trend data, and in light of the current US recessionary climate, P&P will detail new opportunities for floral wholesalers & suppliers to maintain or expand sales for Valentine’s Day. Specifically, P&P presentation will show:  

  • The overall size of the Valentine’s Day floral market in the US, and its sheer importance to floral wholesalers & suppliers.
  • The trends in consumer "Age Group" purchasing and "Teenager in Household" purchasing for Valentine’s Day.
  • The consistency in household floral purchasing for Valentine’s Day across the past decade, and throughout major regions of the US.
  • The trends in "penetration" of Valentine’s Day purchasing across the households’ floral budget, and across levels of household income.
  • The profile of Valentine’s Day floral purchasing in US central cities of metro areas, towns, rural areas, and in the suburbs of metro areas.
  • By understanding consumers’ perception of floral "Value", successful strategies for floral wholesalers and suppliers can be readily identified.  

As the US market headed into recession in 2007, several consumer floral gifting occasions flagged, but Valentine’s Day largely maintained its relatively high level of consumer floral purchasing. This P&P presentation will identify no less than FOUR key opportunities for wholesalers & suppliers to maintain or expand Valentine’s Day sales, all supported by the P&P consumer research. These relate to Product Offerings, Pricing Strategies, Consumers’ Perception of Value, and Wholesalers’ Service Emphasis.  

Don’t miss this exciting and revealing presentation that will likely change the way you view the Valentine’s Day Holiday - - for the better!  


To register CLICK HERE. To download the PDF Registration Form CLICK HERE. Fax registrations to (410) 573-5001 or call Ken Hess at (888) 289-3372 to register by phone.  

Source: Wholesale Florist & Florist Supplier Association

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