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   Pathmark Launches Online Advantage
by Michele Kruchkowski, A&P and Pathmark
Posted: Tuesday, November 17, 2009 at 11:52AM EST

MONTVALE, N.J.--(BUSINESS WIRE)--On the heels of The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE: GAP) launching its online paperless and completely digital coupon service with Zavers at A&P, SuperFresh, Waldbaum’s and The Food Emporium stores, the Company today announced that Pathmark stores will also offer shoppers an easy and eco-friendly way to save more, through its new Online Advantage savings program.

Starting today, valued club card customers at Pathmark can go online at www.pathmark.com and simply “save” coupons directly to their club card. No paper, no scissors, no overstuffed wallet. They just select from the variety of premium products they want most, save the coupons to their account and go shopping! The savings will automatically be deducted at the cash register. Now, saving money with Pathmark has gotten easier than ever before.

“We are proud to offer this exciting new program to our Pathmark customers. Not only will this make their lives easier but it will also make their shopping more affordable,” said Jennifer MacLeod, Senior Vice President, Marketing & Communications, The Great Atlantic & Pacific Tea Company. “This is especially important to us, as now more than ever we are working to help our customers through these challenging economic times. Digital coupons will allow our customers to not only save money, but time as well. Now, saving more is effortless.”

Online Advantage will be made available to club card members through a partnership with Zavers, a leading digital promotions platform provider. Zavers is committed to helping consumers save by providing paperless coupons that can be found online or on mobile devices.

“Since launching in A&P retail banner stores, consumer feedback has been tremendous. In fact we are seeing redemption rates as high as 40%,” said Thad Langford, president and CEO of Zavers. “In addition to strong consumer interest, Zavers’ innovative promotions platform is a valuable enhancement to Pathmark’s loyalty program and product manufacturers’ promotions efforts.”

Source: A&P and Pathmark


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