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   Milk Refuels And Rewards High School Seniors With $7500 Scholarships
by Milk Processor Education Program
Posted: Wednesday, November 18, 2009 at 11:52AM EST

WASHINGTON /PRNewswire/ -- Many high school athletes know that lowfat milk has high quality protein to help build muscle and the right mix of nutrients to help them refuel after the game. Now - those student-athletes also can be rewarded with $7,500 for college. The National Milk Mustache "got milk?" Campaign, in partnership with USA TODAY, is announcing the 13th annual Scholar Athlete Milk Mustache of the Year (SAMMY) Award program. The SAMMY Awards recognize 25 outstanding high school senior student athletes who represent excellence in academics, athletics, community service and leadership and include milk in their daily routines.

Now, more than ever, families are looking for ways to help pay for ever-increasing college tuition costs. As part of the Body By Milk campaign, the SAMMY scholarship helps educate teens on the value of making smart choices - like drinking lowfat milk, eating right and staying active. Twenty-five talented teens will receive a $7,500 college scholarship, attend an awards ceremony with celebrity guests at Walt Disney World and be pictured in a special Milk Mustache ad in USA TODAY and other national publications. To date, the National Milk Mustache "got milk?" Campaign has awarded 300 talented teens with $2.25 million in scholarships.

A celebrity panel of Milk Mustache athletes, including Andy Roddick, Steve Nash, Chauncey Billups, Dara Torres and Michelle Kwan will serve as judges to help select this year’s winners. "I am so excited be championing the 2010 SAMMY Awards this year to connect with these exceptional teens," said award-winning swimmer, Dara Torres. "I recently joined the Milk Mustache campaign and as a judge for SAMMY, I also can remind teens the importance of lowfat milk to help fuel their fitness routines."

"It’s an honor for the Body By Milk campaign to continue to reward such extraordinary student-athletes who not only excel in their respective sports and communities but also serve as advocates for drinking milk," said Vivien Godfrey, chief executive officer of the National Milk Mustache "got milk?" Campaign. "Choosing lowfat or fat free milk instead of nutrient void sugary drinks or traditional sports drinks could give teens an advantage when it comes to their health and nutrition - and it’s a great choice to help refuel and rehydrate after a workout."

Refuel With Lowfat Milk

SAMMY Award winners know lowfat milk is a natural protein drink. And lowfat chocolate milk has become a staple on many athletes’ training tables. Not only does chocolate milk provide protein to help build muscle, but it also contains the right mix of nutrients to refuel after exercise. And milk provides fluids and important electrolytes (like calcium, magnesium and potassium) to help replenish what is lost in sweat, with the added benefit of nutrients not found in traditional sports drinks.

SAMMY Awards - Easy Application

High school seniors who are interested in applying for the 2010 SAMMY Awards program should visit http://bodybymilk.com/. All applicants are required to describe in 250 words or less how they refuel with milk while excelling in academics, athletics, community service and leadership.

Entries must be submitted no later than 11:59 PM ET Friday, March 5, 2010. Finalists will be named by June 2010. For complete contest rules and applications, to learn how to make your own Milk Mustache ad, to watch exclusive Milk Mustache celebrity videos and more log ontohttp://bodybymilk.com/.

About Body By Milk®

Body By Milk® is part of the National Milk Mustache "got milk?®" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the Nation’s milk processors, who are committed to increasing fluid milk consumption. Lowe New York is the creative agency for The National Milk Mustache "got milk?®" Campaign.

Source: Milk Processor Education Program


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