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   Target To Add PFresh Grocery Concept At 350 Stores
by Paula Moore, Denver Business Journal
Posted: Thursday, November 19, 2009 at 10:36AM EST

Target Corp. plans to expand 350 stores in 2010 to accommodate its new “PFresh” grocery concept, the discount retailer announced as part of Tuesday’s third-quarter earnings announcement.

The Minnneapolis-based retailer first tested the new format last year at its stores in downtown Minneapolis and Minnetonka. It now has 108 "PFresh" stores.

Target has long maintained sizable groceries at its SuperTarget stores, but the latest effort revolves around its smaller, general-merchandise stores.

The "PFresh" stores carry 50 to 200 percent more food products than traditional general-merchandise stores, including more produce, meats and bakery items. Those stores have roughly 1,500 square feet of retail space dedicated to fresh food, still substantially less than at the company’s SuperTarget stores.

To read the rest of the story, please go to: Minneapolis / St. Paul Business Journal


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