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   Imagination Farms Adds Grape Cups To Value-Added Line
by Mark Haun, Imagination Farms, LLC
Posted: Monday, November 30, 2009 at 8:23AM EST

November 19, 2009; INDIANAPOLIS, INDIANA – At the recent Produce Marketing Association trade show in Anaheim, Calif, Imagination Farms, along with co-packer Delano Farms unveiled their new Disney Garden Red Seedless Grape Cups.

The grape cups are available nationwide from Delano Farms of Delano, Calif. The grape cups use attractive packaging featuring characters from Disney/Pixar’s Toy Story and are available in a 4-pack sleeve or individual 3.5 oz single-serve packages.

Mark Haun, National Sales Manager of Imagination Farms commented, “We continue to see success in our Disney Garden mix of products, and our value-added line continues to grow. The addition of grape cups is a perfect extension of our lunchbox line of products, and it offers another wholesome snack alternative that helps us meet our goal of increasing consumption of fruits and vegetables among children.”

“The ability to offer fruits and vegetables in easy-to-consume convenience packages is an important factor in delivering healthier options for families,” said Embola Ndi, vice president of Food, Health & Beauty for Disney Consumer Products North America. “Red Seedless Grape Cups are just one of the many wholesome products that Imagination Farms and their co-packers provide to consumers nationwide. The Disney Garden program supports Disney’s commitment to providing healthy snacking and food alternatives for children.”

Scott Jones, marketing manager at Delano Farms, remarked, “Over the past four years, I’ve watched the Disney Garden business continue to grow with our sister company Four Star Fruit. The opportunity to expand the Disney Garden grape category with a value added offering was an exciting opportunity. The success of other value-added products like Disney Garden sliced apples and Foodles gives us high expectations for the success of our Disney Garden Red Seedless Grape Cup program.”

In addition to conventionally-grown red seedless grapes featuring the Toy Story characters, Delano Farms will also be offering Disney Garden 3-Pack Organic Red Seedless Grape Cup packages in the Spring. Like other organic products in the Disney Garden line, the Organic Red Seedless Grape Cup packages will feature characters from Disney Winnie the Pooh and Friends.

Source: Imagination Farms, LLC


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