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   Decorative Packaging Enhances Quality And Vase Life Of Amaryllis
by Staff Reporter, Flower Council of Holland
Posted: Monday, November 30, 2009 at 10:06AM EST

New Wave Amaryllis is a joint venture involving four Amaryllis growers. Cooperation among growers offers several benefits for the consumer, including a wider and more varied assortment as well as stimulating investment in new concepts.  

New Wave also focuses on the development of concepts. Bearing in mind that Amaryllis is an easily damaged product but one that retains its looks much longer when properly packaged, the New Wave packaging concept protects the flowers and is constructed in a way that allows the flowers to be moved directly from the packaging to the vase.  

Large assortment  

New Wave has developed four different decorative packages so there is bound to be something to suit every taste. Consumers can choose from classic, colors, glossy finish and Christmas. The joint venture by the four Amaryllis growers means that the assortment is large: 25 different varieties ranging from red, purple, green, orange, to salmon, white, pink and striped.  

To read the rest of this story please go to: Flower Council of Holland


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