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   Kingsford Charcoal Cooks Up Plan To Find America's Hottest Pitmasters
by The Kingsford Products Company, LLC
Posted: Wednesday, February 24, 2010 at 5:53PM EST

OAKLAND, CA -- The makers of Kingsford® charcoal have teamed with the Kansas City Barbecue Society (KCBS) to develop the Kingsford® Points Chase -- a cumulative point-based system based on KCBS competitions across the Kansas City circuit. The Kingsford® Points Chase system will allocate points to winning teams from 18 KCBS-sanctioned events during the core competition barbecue season -- April through October -- and tally teams' cumulative points to determine which will receive $25,000 and be crowned the Kingsford® Points Chase Grand Champion*.

The KCBS is the world's largest organization of barbecue and grilling enthusiasts with more than 11,000 global members and 300 sanctioned contests from coast-to-coast throughout America, which is why the leading charcoal brand selected this non-profit organization as a partner. To participate in the Kingsford® Points Chase, barbecue teams must first be enrolled in one of the 18 designated KCBS sanctioned regional events included in the Kingsford® Points Chase series -- starting in Springfield, Mo., and culminating in Kansas City, Mo. Then, teams must register online at www.KCBS.us/kingsfordpoints anytime beginning March 1 through September 30, 2010. Teams that pledge to use Kingsford® charcoal briquets as their main fuel source during competition cooking for at least two food categories during either of the designated regional events are also eligible to win additional cash prizes. Top teams have been competing with Kingsford® charcoal for years, including 10-time World Barbecue Champion Chris Lilly and his Big Bob Gibson Bar-B-Q team, which has won all of its titles competing over the quality coals. In fact, Lilly was one of the initial organizers of one of the events on the Kingsford® Points Chase schedule -- the Riverfest State Championship BBQ Cook-Off & Musical Extravaganza in his hometown of Decatur, Ala.

"The barbecue community is abuzz with the news of the Kingsford® Points Chase -- they can't wait to prove that they're the best of the best and go after that cash prize," said pitmaster and cookbook author, Chris Lilly. "I'm just happy that a brand I believe in is getting so involved with the competition circuit. After all, I've been competing with Kingsford® charcoal from day one -- it's always given me the solid burn I need for overnight cooks, and allows me to bring the smoky flavors from the competition to my own backyard."

To read the rest of this story please go to: The Kingsford Products Company, LLC


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