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   KRAFT Singles Scores Another Season With Minor League Baseball
by Kraft Foods
Posted: Tuesday, April 13, 2010 at 3:12PM EDT

GLENVIEW, Ill. -- KRAFT Singles, America's favorite brand of American cheese, collaborates with Minor League Baseball for the second consecutive year to take families out to the ballgame. Every Tuesday night from April 13 through September 7, families can enjoy the "Tuesday Night Tickets" deal at most Minor League Baseball parks nationwide.(1)

Fans simply bring a KRAFT Singles package wrapper to the ballpark box office, buy one ticket and get one free from KRAFT Singles. It's a great way to enjoy one of the single best American pastimes, baseball!

"Since last year's program was such a success, we are excited to team up with Minor League Baseball again this year for another season of family fun at the ballpark," said Clayton Wai-Poi, senior brand manager for KRAFT Singles. "With the 'Tuesday Night Tickets' deal, families can celebrate some of the season's best traditions, whether it's an outing to a baseball game or hot-off-the-grill cheeseburgers."

The KRAFT Singles partnership with Minor League Baseball is being supported with radio and newspaper advertisements across the country, retail support in-store, as well as in-stadium incentives for fans before, during and after the game. For more information on "Tuesday Night Tickets" visit www.KraftSingles.com.  

Visit www.KraftFoods.com to find recipes featuring KRAFT Singles that are sure to be a home run with the whole family.

About KRAFT Singles

With its perfect melt and consistently creamy texture, KRAFT Singles (www.kraftsingles.com) has been THE American cheese at the dinner table, in school lunch boxes and more for 45 years.  KRAFT American Singles are an excellent source of calcium and a good source of vitamin D.  KRAFT Singles are also available in 2% Milk and Fat-free varieties. Look for KRAFT Singles Pasteurized Prepared Cheese Products in the dairy aisle of leading grocery stores.  

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.  With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries.  The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats.  Another 70+ brands generate annual revenues of more than $100 million.  Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Minor League Baseball

Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada and the Caribbean that are affiliated with Major League Baseball through their farm systems. The Minor League Baseball Office is located in St. Petersburg, Fla. With 176 teams in the United States, Canada and Mexico, fans are coming out in unprecedented numbers to this one-of-kind experience that can only be found at Minor League Baseball ballparks. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. In 2009, more than 41.6 million baseball fans went through the turnstiles to see the future stars of the sport hone their skills at Minor League Baseball ballparks.  With Minor League Baseball, "It's Fun to be a Fan!"

For more information about Minor League Baseball, visit http://www.minorleaguebaseball.com.

(1) Valid only on Tuesdays during home games April 13 – September 7, 2010. Purchase ticket(s) with KRAFT Singles package wrapper at ballpark box office. Subject to availability. Ticket offer not available in Allentown, Dayton, Indianapolis, Lansing, Montgomery, Pasco, Reno, Spokane, Tacoma or Vancouver.  Exclusions apply. © 2010 All Minor League Baseball trademarks and service marks are used by KRAFT Singles with permission and under license from MiLB. All Rights Reserved.© 2010 Kraft Foods

Source: Kraft Foods


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