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   Columbus Foods Announces New Chief Executive Officer
by Columbus Foods, Inc.
Posted: Wednesday, July 21, 2010 at 12:12PM EDT

Hayward, CA —Columbus Foods, Inc. announces the appointment of Timothy Fallon as president and chief executive officer, effective July 19. Fallon, a 34-year industry veteran, joins the company from Kettle Foods North America, a premium salty snack manufacturer, where he had served as president and general manager since 2005. As CEO, Fallon will lead Columbus Foods’ efforts to expand nationally the brand’s complete line of artisanal salumi and premium deli meats, while deepening its presence in the markets in which it is already distributed. Fallon replaces Ralph Denisco, who has announced his retirement from Columbus Foods after four years as CEO. Denisco will continue to serve with Columbus Foods as vice chairman of the board of directors.

Fallon has a history of helping companies build long-term, sustainable growth. Most recently, Fallon led the efforts to successfully expand the Kettle brand into national and international distribution, turning it into the leading premium natural potato chip in the United States. In February 2010, Fallon concluded the sale of Kettle Foods to Diamond Foods, Inc. of San Francisco.

“Tim is one of the industry’s most well-respected executives, and his passion and experience make him a perfect fit to spearhead our expansion and growth,” said John Piccetti, chairman of Columbus Foods’ board of directors. “Tim was successful in converting a small company with limited distribution into a nationally recognized brand, and did so while maintaining Kettle’s close-knit family culture. We’re delighted to have such an accomplished leader succeed Ralph in this role.”

“Columbus is a strong, stable company with a spectacular product line,” said Fallon. “The company is well-positioned for continued growth over the coming years and I’m eager to take on the task of building the Columbus brand nationally.”

Columbus Foods grew every year during Denisco’s tenure, both in its core western markets and through expansion across the Midwest and Northeast. To support this growth, the company acquired and renovated a third manufacturing facility in 2007 and has made considerable investments in capacity and innovation in its existing locations. In early 2010, Columbus Foods sold its distribution division, Columbus Distributing, to Tony’s Fine Foods, enabling the company to focus on its rapidly growing manufacturing business.

“It’s a tremendous honor to follow in Ralph’s footsteps,” added Fallon. “His recognition is well-deserved through his accomplishments both at Columbus and his lengthy career in the food industry. He’s leaving Columbus in a great position and I thank him on behalf of the company for all of his contributions.”

Fallon has extensive experience in the natural and organic foods segment with Kettle Foods, as well as Annie’s Homegrown. Prior to Kettle he served as CEO of Vermont Pure Holdings, Ltd. and has additional management experience with Cadbury Schweppes, Pepsi Cola Bottling, and Procter & Gamble. A Philadelphia native, Fallon holds a BS in Food Marketing from St. Joseph’s University and an MBA from Temple University. He has also served as an Executive in Residence for the University of Oregon Lundquist School of Business MBA program.

For over 90 years, Columbus Foods, based in the San Francisco Bay Area, has been making the highest quality Italian-style dry cured salumi and cooked deli meats, designed to enhance your culinary experiences and enrich your connections to food and people. Columbus’s products are sold to national grocery chains, club stores, independent grocers and distributors.

For the Italian-born founders of this family-owned business, the American Dream began in 1917 when they opened the Columbus Salame Company, the cornerstone of Columbus Foods, and began producing superior quality, dry salami based on authentic, time-honored recipes. Today, Columbus Foods markets super premium salami and deli meats renowned for their authenticity, flavor and quality under the Columbus, Ticino and Buon Gusto Brands. A “family-owned” culture still exists, anchored by an unmistakable passion (and expertise) in specialty foods – as we like to say, “Mangia. Viva. Amore.”

Source: Columbus Foods, Inc.

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