by Ronan Shields, MarketingWeek
Posted: Friday, August 6, 2010 at 1:35PM EDT
Tesco, the UK’s largest retailer, is aiming to take the nascent mobile commerce sector into the mainstream by launching its first transactional mobile app.
It is scheduled to launch the app on Nokia’s Ovi Store next week. It lets Tesco.com members browse a full store and update their shopping lists.
The retailer, which generated £136m in profit from online sales last year, is looking to lead the fledgling mobile commerce sector, which is seeing investment from rivals Asda, Ocado and Waitrose, while Amazon has also launched an online grocery service.
Tesco is targeting a mainstream audience, mothers especially, by initially bypassing the Apple App Store and focusing on more common handsets.
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