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   Butterball Helps Consumers Save Time With New Ready To Roast Turkey
by Butterball, LLC
Posted: Tuesday, October 26, 2010 at 3:23PM EDT

Garner, N.C. – Busy cooks can now enjoy the delicious taste of Butterball® more easily with Butterball’s new Ready to Roast® Turkey. Available in Traditional Oven Roasted or Smoked Turkey, the varieties are frozen and packaged in a convenient oven-ready bag for easy serving – from freezer, to oven, to table.

“The Ready to Roast Turkey from Butterball is perfect for the person looking for convenient meal solutions, because it requires absolutely no preparation or thawing,” says Kari Lindell, Butterball marketing director. “Thanks to the innovative, easy-to-open cook-in bag technology, the turkey requires no preparation – it can be placed directly from the freezer into the oven, saving hours of cooking and cleaning, which leaves more time for family and friends.”

Perfect for celebrating meals any time of year, the Butterball Ready to Roast Turkey is a great solution for today’s busy consumer who doesn’t have time to thaw or prepare a turkey. The simple cook method is convenient for every day meals, but when Thanksgiving approaches, Ready to Roast is a great addition to a traditional frozen or fresh Butterball turkey, especially for consumers who want to serve two turkeys but lack the preparation time. With Ready to Roast, cooks can offer the additional turkey servings guests may want, without having to do a lot of extra work.

Whether consumers are looking for a traditional oven roasted taste or they prefer trying a unique and savory smoked flavor, Ready to Roast Turkey is available in these varieties:

Classic Oven Style

  • Whole Young Turkey
  • Bone-in Turkey Breast
  • Boneless Turkey Breast

Smoked Style

  • Bone-in Turkey Breast
  • Boneless Turkey Breast

All Ready to Roast products contain a $3 coupon and are available at the following grocery stores: Kroger, Publix, Military, Food Lion, Harris Teeter, Lowe’s Food and Wakefern. For more information on your favorite Butterball products, visit www.butterball.com or www.butterball.com/facebook .

About Butterball, LLC

Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in more than 20 countries. The tradition of providing quality, great tasting products that make meals something to celebrate every day has made the brand America’s favorite.

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. The company’s three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.

As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration’s Voluntary Production Program (VPP).

For more information about Butterball, LLC, visit www.butterballcorp.com . For more information on Butterball products, visit www.butterball.com . You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.

Source: Butterball, LLC


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