by Jennifer Sawyer, Fresherized Foods
Posted: Wednesday, January 26, 2011 at 10:57AM EST
FORT WORTH, TX (January 24, 2011) Inspired by the common goals of teaching Americans healthier eating habits, Wholly Guacamole is proud to announce it has become the Official Guacamole and Salsa of the hit NBC series, “The Biggest Loser.”
The partnership kicks off with this year’s “The Biggest Loser: Couples”. Licensed by NBC Universal Television Consumer Products Group and Reveille LLC, the relationship will bring wide television exposure to the all-natural foods manufacturer and feature both Wholly Guacamole and Wholly Salsa as a healthy snack option to achieving weight loss goals.
Key highlights include in-show integration into “The Biggest Loser” and healthier lifestyle messaging through Wholly Guacamole. Additionally, Wholly Guacamole and Wholly Salsa will integrate “The Biggest Loser” messaging into packaging on more than millions of boxes of guacamole and tubs of salsa throughout the year, as well as integrated programs on the EatWholly.com website, newsletter and social media programs. Wholly products are in the
produce section of retailers nationwide.
“We are pleased to introduce Wholly Guacamole and Salsa to “‘The Biggest Loser’ family of products, which are dedicated to help consumers make better choices to live a healthy lifestyle,” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group.
“Wholly offers a strong combination of nutrition and flavor and provides healthy snack options for consumers.” “Partnering with ‘The Biggest Loser’ brings great synergy between our brands,” states Tracey Altman, Vice President Marketing, Fresherized Foods “We are excited to align ourselves with a
brand whose focus is about healthy lifestyle changes and making good decisions—this is a perfect match,” adds Altman.
“Life on the ranch is all about redefining what you eat and how you eat,” said Chad Bennett, Vice President of Brand Development at Reveille. “With our partnership with Wholly Guacamole and Salsa, we want our viewers to know there are healthy food options available that can support them around every meal or snack throughout the day."
Since 2007, Wholly Guacamole has focused consumer messaging towards healthy eating via avocado and salsa nutrition awareness. The new “Biggest Loser” partnership and on-package promotion is another example of the commitment by Nielsen-ranked, top-selling, Wholly Guacamole to reach consumers and help make real changes in Americans’ eating habits.
Source: Wholly Guacamole