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   Jin Ju Wilder Launches Status Gro
by Status Gro
Posted: Tuesday, March 22, 2011 at 11:05AM EDT

SOUTH PASADENA, CA: Jin Ju Wilder has announced the launch of Status Gro. Status Gro will develop and execute strategic plans, offer core story development, advertising and marketing, project management, team building and bid/proposal writing for companies in the produce industry that want to stay vital and are looking for new ways to grow.

“With Status Gro, we hope to be of assistance in helping companies grow and develop, moving beyond status quo,” stated Wilder. “Founding Status Gro fulfills a long-time dream of owning my own business where I can pursue my passion to increase consumption of fruits and vegetables by helping produce businesses grow through strategic planning, innovation, and teamwork.”

Status Gro’s mission is to “Gro your business while treating you like we like being treated.” The company values respectful and empowering leadership, working as partners with its clientele to aid in creating new ideas. By leveraging significant executive management experience, branding and marketing expertise, industry knowledge and networking, Status Gro is able to move quickly and confidently toward innovative, tangible solutions.

Prior to launching Status Gro, Wilder served as President of Coast Produce Company where she led their transformation from a regional produce wholesaler to a supply chain solutions provider on a national level for clients such as Albertson’s, SuperValu, and Kroger as well as government agencies such as Defense Commissaries Agency (DeCA) and Defense Supply Center Philadelphia (DSCP).

Leading the company’s efforts to secure government contracts, Jin Ju was responsible for successful bids that more than doubled the company’s sales volume and profits.

Keeping the company’s focus on innovation and growth opportunities, Wilder also led internal teams to explore business models that included worksite deliveries, outdoor fresh markets, fruit and vegetable kiosks in unconventional environments, and internet sales.

Wilder currently serves on the Produce Marketing Association’s Board of Directors, was appointed by US Secretary of Agriculture, Tom Vilsack to serve on the USDA Fruit and Vegetable Industry Advisory Committee, and was the recipient of “The Packer 25” by The Packer and Produce Business’s 40 Under Forty. She has been an industry speaker at the Australian Vegetable Industry Conference, Produce Marketing Association, United Fresh Produce Association and Fresh Produce & Floral Council and continues to serve on various other industry committees.

For additional information contact: Emily Fragoso, efragoso@statusgro.com or 562-652-2299.

Status Gro partners with businesses to develop and execute strategic plans that can deliver tangible, innovative solutions to help them grow.

Source: Status Gro

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