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   A&P Launches Exclusive Woodson & James Choice Angus Beef Line
by A&P
Posted: Wednesday, May 25, 2011 at 3:40PM EDT

MONTVALE, N.J. - The Great Atlantic & Pacific Tea Company, Inc. (A&P, OTC: GAPTQ) today announced the launch of a brand new line of premium-quality Angus beef featuring steakhouse-quality meat at affordable supermarket prices. Woodson & James Choice Angus Beef, exclusive to A&P banner stores, will replace the current beef steak and roast offerings in all A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores beginning Friday, May 27 – just in time for Memorial Day weekend and the start of the grilling season.

The new and exclusive Woodson & James Angus Beef line features USDA Choice Angus Beef that is grain-fed and single-sourced for premium flavor, tenderness and quality. By switching to one supplier (National Beef), A&P can guarantee shoppers consistently juicier, tastier, higher-quality beef at a great value. With this unique initiative, A&P shoppers will be able to buy better beef for the same everyday price.

“These tasty and tender new meats are ideal for summer grilling,” said Tom O’Boyle, Executive Vice President of Merchandising and Marketing. “We are confident that our customers will agree Woodson & James is the ultimate beef eating experience.”

Beginning on May 27, shoppers will be able to view delicious beef recipes and cooking tips on Woodson & James’s new website at www.woodsonandjames.com. All stores will also feature new in-store Woodson & James signage. Associates from our meat department, outfitted in Woodson & James aprons, will be on hand to offer simple preparation and cooking tips, as well as information about the new beef line.

“A&P’s significant effort to upgrade its beef offerings, while keeping prices affordable, demonstrates our continued commitment to delivering enhanced value to our customers,” added Harry Giglio, Vice President of Meat & Seafood. “With our exclusive new line of Woodson & James steaks and roasts, shoppers no longer need to sacrifice quality in order to stay within their budgets and provide delicious meals for their families.”

ABOUT A&P

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 361 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Superfresh and Food Basics.

Source: A&P


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