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   Silver Vase Partners With Westerlay Orchids For Blue Mystique Sales
by Silver Vase, Inc.
Posted: Wednesday, June 29, 2011 at 2:51PM EDT

Homestead, Fla. – Following the huge response to Blue Mystique, Silver Vase is making the popular blue orchid available in California through a strategic partnership with Westerlay Orchids.

“After nationwide success with our Blue Mystique launch, we are pleased to work with Westerlay Orchids to serve the California market,” said Silver Vase CEO Andrew Bartha. “An established grower known for quality, they are well positioned to produce and market Blue Mystique in this large floral market.”

Providing Blue Mystique in California is a natural extension of Westerlay’s business.

“At Westerlay Orchids we are always trying new ideas—from innovative growing practices to introducing new orchids to our customers,” said Nicole Woolley, Marketing Manager. “Working with Silver Vase is the perfect partnership because our core beliefs are the same—quality, quality, quality.”

Annually the partners will bring to market more than 6 million orchids total, collaborating with Dutch breeder Floricultura. Silver Vase will continue to service the rest of the West Coast and North America, working closely with Plainview Growers to meet consumers’ desire for beautiful, unique orchids.

To order Blue Mystique for California, contact Liliana Uribe at luribe@westerlayorchids.com or 805-684-5411. To order Blue Mystique for other locations, contact Silver Vase at sales@silvervase.com or 800-872-6586.

About Silver Vase, Inc.

Silver Vase, Inc. brought year-round availability of Phalaenopsis orchids to the United States. Founded in 1988, the company is known as one of the most innovative potted plant growers in North America, revolutionizing the industry through many distribution and packaging changes. Today their fully robotized and environmentally friendly greenhouse operation encompasses nearly 1 million square feet of climate-controlled facilities. Silver Vase operates its own distribution network, serving a broad range of customers, and is the largest U.S. partner to Dutch breeder Floricultura. For more information visit www.silvervase.com.

About Westerlay Orchids

Founded in 1978 as Westerlay Roses, Westerlay Orchids is a family-owned and operated commercial grower of orchids located in Carpinteria, California. In 2003, Westerlay leveraged its superior greenhouse technology and the area’s climate to enter the strongly growing potted orchid market. The company’s expansion into designing and creating finished products for retailers is one of its recent innovations. Westerlay Orchids sells to wholesalers, supermarkets and home improvement chains in California and adjacent states. For more information visit www.westerlayorchids.com.

Source: Silver Vase, Inc.


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