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   Bi-Lo Launches Fuelperks! Money-Saving Fuel Loyalty Program In Chattanooga
by BI-LO
Posted: Friday, August 12, 2011 at 3:20PM EDT

CHATTANOOGA, TENN.  — While gas prices continue to rise as quickly as the temperature, BI-LO stands ready to bring relief to Chattanooga-area residents with the much anticipated launch of its exclusive fuel loyalty program. Now local customers can save money on gas by doing something they normally do – buy groceries – through BI-LO’s exclusive fuelperks!® Program.

Since the start of the program in 2008, fuelperks! Rewards have already saved customers over $63 million on gas in the Upstate of South Carolina, Charlotte, Columbia, Augusta, Charleston and Florence-Myrtle Beach. The company has worked tirelessly to find fuel partners that could provide convenient redemption sites that will best serve all BI-LO customers.

The fuelperks! Program represents a completely new way of saving money on gas; it’s simple to use and is now available in all BI-LO stores throughout the Chattanooga area. For every $50 in qualified purchases a shopper spends at BI-LO, they receive a 5 cent per gallon reward applied to their new My BI-LO BONUSCARD® that is used at the pump to roll down the price of gas. The $50 threshold can be achieved through multiple visits to any BI-LO and everything is tracked automatically – and in “real time” – through the new BONUSCARD.

Customers will need the new BI-LO BONUSCARD to redeem fuelperks! Rewards. Converting to the new card is free and easy, requiring a quick stop at a BI-LO store to have a customer’s old card scanned; all existing data will be retained with the new card.

“BI-LO constantly searches for valuable ways to save our customers money throughout the store, and we are proud to now be able to pass on those great savings to them at the gas pump as well,” said BI-LO President and CEO Michael Byars. “Through fuelperks!, BI-LO makes regular visits to the pump a little less painful by offering customers incredible gas savings every time they shop with their
BI-LO BONUSCARD.”

There is no limit to the amount of fuelperks! Rewards a customer can earn, but the rewards do expire after three months. For example, if a shopper and his or her family spend $200 over the course of several weeks or in a single visit, they accumulate a 20 cent per gallon reward. Customers are able to redeem their fuelperks! Rewards by inserting their full-sized BI-LO BONUSCARD in the card reader at any of the participating Shell, Exxon, Texaco, Mr. Zip, Phillips 66, Conoco, Chevron, BP or Spur Market gas stations in the Chattanooga area. The price per gallon on all grades of gas will automatically roll down by the amount of fuelperks! Rewards earned and the customer can pump up to 20 gallons of
gasoline per visit.

BI-LO is working with Dallas-based Excentus Corp., the provider of fuelperks!, to launch the program in Chattanooga. According to Excentus officials, BI-LO will be the only grocery store chain in the area to offer fuelperks!. Through Excentus, BI-LO is working with nine fuel partners to provide fuel redemption sites within close proximity to BI-LO stores. BI-LO officials said that the ability to provide participating gas stations close to BI-LO stores and the reputation for good customer service were deciding factors in the fuel station partners.

Byars continued, “One of the great features of fuelperks! is the program’s ease of use. Customers simply buy groceries using their new BI-LO BONUSCARD, swipe the card at the gas pump of a participating station and enjoy watching the price of gas roll down right before their eyes.”

All BI-LO shoppers will continue to enjoy everyday savings with their BI-LO BONUSCARD and will be able to take advantage of other popular BI-LO customer appreciation programs like Satisfaction Guarantee, Price Lock and Super BOGO’s – all with the added bonus of gas savings.

For more information about fuelperks!, including participating gas stations in the Chattanooga area, please visit www.bi-lo.com/fuelperks.

About BI-LO
Headquartered in Mauldin, S.C., BI-LO operates 207 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 15,100 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs. A committed corporate citizen, BI-LO has donated more than $58 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1983. For more information, visit www.bi-lo.com.

ABOUT EXCENTUS
Excentus Corporation is the provider of the fuelperks! Rewards program – a retail marketing coalition in the United States utilizing fuel as the ultimate consumer reward. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996. It is a privately held company with over 150 customers in the U.S. and Canada. For more information, email marketing@excentus.com, or visit www.excentus.com

Source: BI-LO


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