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   Sadler's Smokehouse Tailgate-Ready Beef Brisket Gets A Smoky Sweet Twist
by Sadler's Smokehouse, Ltd.
Posted: Friday, October 14, 2011 at 12:37PM EDT

HENDERSON, Texas -- Just in time for tailgating season, Sadler's Smokehouse, Ltd., North America's leader in premium, pit-smoked meats, now offers its popular Tailgate Ready Beef Brisket with its new Sadler's Smoky Sweet BBQ Sauce packet in every package, for added value and convenience.

Nearly 50 million people tailgate annually, according to the American Tailgaters Association, and Tailgater Monthly says about 40 percent of them bring food pre-made at home or pick up prepared foods on the way to the stadium. Each Tailgate Ready Beef Brisket comes fully cooked and pre-sliced for ultimate convenience, and can be enjoyed cold or heated on the grill.

"Sadler's Signature BBQ sauce is gluten free, and a perfect accompaniment for our authentic, pit-smoked brisket," said Sadler's Executive VP of Marketing Greg Klein. "Together, they are a convenient, affordable and delicious part of any tailgating party or for a great meal at home any night of the week."

Tailgate Ready Beef Brisket, first introduced in 2010, is carefully selected, trimmed and seasoned, then pit-smoked for hours over hickory and other natural hard woods the same way Sadler's has prepared its meats for more than 60 years. With a suggested retail price of $7.99 per pound, each package is about 40 ounces and serves 8 to 10 people.

All Sadler's meats are fully cooked and feature innovative packaging designed for easy heating in the oven, microwave or on the grill. Sadler's meats, including TenderSplit Beef Brisket, Dinner for Two and Texas Barbeque, are available in the refrigerated section of retail grocery and club stores throughout the United States. Shoppers can visit www.sadlerssmokehouse.com for the store locator.

About Sadler's Smokehouse, Ltd.

Founded in 1948, Sadler's Smokehouse offers premium pit-smoked meats, authentic barbecue, dinners and entrees distributed nationwide through major grocery and club retailers, foodservice distributors and national chain restaurants. The privately held company is based in Henderson, Texas. Sadler's Smokehouse has been featured on the Food Network's popular show, "Unwrapped," in its "Fire it Up" segment, now airing in rerun format. In 2010, Sadler's was awarded the prestigious Kansas City Barbeque Society Seal of Approval. For more information visit www.sadlerssmokehouse.com and http://www.facebook.com/pages/Sadlers-Smokehouse-Ltd/71911064834 .

Source: Sadler's Smokehouse, Ltd.


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