by Frieda’s Inc.
Posted: Wednesday, December 7, 2011 at 9:02AM EST
LOS ALAMITOS, CA – While this year’s Blackeyed Pea supply has been cut short due to the drought in Texas and an overall reduction in domestic acreage, Frieda’s was able to source plentiful supplies for holiday retail promotions.
For more than 300 years, Blackeyed Peas have had a prominent place in New Year’s celebrations, eaten as a symbol of good luck and prosperity for the upcoming year. Frieda’s pre-soaked Blackeyed Peas in a consumer-friendly tub and dried Blackeyed Peas in a bag will bring shoppers good luck, and prosperity to retailers’ sales.
Along with the many stories behind eating Blackeyed Peas on New Year’s Day, there are many ways to prepare them. Some combine the peas with fresh greens, likening the peas to coins and the greens to money. Others enjoy Hoppin’ John with Blackeyed Peas cooked with rice, pork and seasonings. Some simply prepare a bowl of peas, believing that each pea eaten is a day of good luck. They are also enjoyed year-round, used most often in chili, rice dishes, chilled salads, dips, and Pasta Fagioli.
Frieda’s recommends that retailers display the 11-oz tubs of pre-soaked Blackeyed Peas on their wet rack next to value-added items, like pre-cut fruits and veggies, or with other Southern cooking items, like kale, turnips and mustard greens. Consumers will love the ease of preparation as the pre-soaked peas are “Ready to Eat in 20 minutes!”
Frieda’s also offers Dried Blackeyed Peas in a 12/6.5 oz bag, which can be displayed on space-saving clip strips. The dry pack means no shrink and they do not require refrigeration. Frieda’s recommends retailers display the dry peas next to salad fixings and other dried products.
About Frieda’s Inc.
Frieda’s Inc. is celebrating 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.