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   'The Bottomless Cup: A Year Of La Yogurt Probiotic Giveaways'
by Maiden Media Group
Posted: Thursday, January 3, 2013 at 3:26PM EST

Philadelphia - Maiden Media Group, a strategic creative agency, launched a social media campaign today titled “The Bottomless Cup: A Year of La Yogurt Probiotic Giveaways” for their client, La Yogurt Probiotic. The yearlong campaign will utilize “Like Gating” to generate Likes for La Yogurt Probiotic’s Facebook Page and increase their overall brand reach. The campaign begins with the New Year, and as the name suggests, it is a “year of giveaways” that will last the duration of 2013.

“We are so thrilled to see our first contest launch on Facebook. We have found a true connection with our fans through Facebook and The Bottomless Cup will allow us to reach a larger audience and promote our yogurt in a digitally driven society,” said Donna Serio, VP of Sales & Marketing at La Yogurt Probiotic.

Contestants enter through a tab on La Yogurt Probiotic's Facebook Page. The tab will prompt users to Like the Page in order to enter. Current fans who have already Liked the La Yogurt Probiotic Page will also be eligible to enter. The contest will be open to all U.S. states, and contestants must be 18 or over to enter.

Over the course of the year-long campaign, contestants will have the unique opportunity to win a different prize every month. Prizes include gift cards, iPads, and a vacation getaway for two. Prizes also include a trip to the La Yogurt Probiotic factory to meet the team, with airfare, food, hotel, and transportation included for the winner and one guest. The campaign will conclude with the Grand Prize, which is a getaway for two to a select destination.

The Bottomless Cup belongs to a much larger branding initiative Maiden Media has managed for La Yogurt Probiotic this past year. Through numerous marketing initiatives, a brand identity was created for La Yogurt Probiotic, connecting and leading marketing efforts back to a central point on their social media platform. La Yogurt Probiotic’s website launched on November 14, 2012, containing an integrated Facebook feed. 2012 also marked La Yogurt Probiotic’s first Facebook advertising campaign. Some related smaller initiatives also included promotional business cards created to promote the brand’s Facebook presence at community events and the addition of the Facebook logo on the product’s foil lids.

“We’ve taken a great product and gave it a voice by tapping the power of social media for the first time,” said Amol Waishampayan, Creative Director at Maiden Media Group. “The Bottomless Cup serves as a way for La Yogurt Probiotic to give back to their fans through an exciting and engaging contest on a modern web platform. There are big things in store for La Yogurt Probiotic in the future and we are excited to be a part of the journey!”

About Maiden Media Group
Headquartered in Philadelphia, PA, Maiden Media Group is an award-winning Strategic Creative Agency that specializes in creating the ideal mix of paid, owned, and earned media to drive compelling brand strategies. Throughout this convergence, Maiden Media Group transforms traditional marketing tactics into new-age approaches, leveraging the innate knowledge they have from living through the digital shift. Clients include Acqueon Technologies, Servion Global Solutions, La Yogurt Probiotic, Earth Wise Entirely Natural Beverages, and the Greater Philadelphia Coalition Against Hunger. For more information, contact Tusar Barik at 215.586.3603,, or visit

Source: Maiden Media Group

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