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   Tops Markets First Grocer To Carry Innovative New Ground Beef - GreatO
by TOPS Friendly Markets
Posted: Monday, March 11, 2013 at 3:38PM EDT

WILLIAMSVILLE, NEW YORK – TOPS Friendly Markets is the first grocery retailer in the United States to offer shoppers a new option when it comes to supplementing their diets with omega-3 fatty acids. After 10 years of research and development, NBO3 Technologies is introducing to the market GreatO Premium Ground Beef. GreatO is the first and only USDA labeled ground beef product naturally abundant in omega-3 fatty acids with the rich flavor and taste of regular ground beef. GreatO Premium Meats are now available exclusively at TOPS Markets chain-wide in 1 lb. packages.

“We are thrilled to partner with GreatO to bring this truly innovative product to Tops customers first,” said Jim Lane, Tops Markets’ director of meat and seafood. “We are always looking for ways to help our customers make more nutritious choices, and GreatO ground beef will be an ideal way for families to incorporate those good nutrients into their weekly meals.”

NBO3 Technologies, LLC worked with the Kansas State University Animal Sciences and Industry department for more than 10 years to create and bring to market GreatO Premium Ground Beef and other products.

“For over a decade we have been working on revolutionizing how to not only make products that are healthier for consumers, but in turn make the animals healthier. And yes, we are offering beef with naturally abundant omega-3 fatty acids by feeding animals an omega-3 rich diet. We are truly making every bite count for the animals and for humans, alike,” says Todd Hansen, CEO of NBO3 Technologies

Hansen adds, “The relationship between NBO3 and Kansas State University is a model example of academic and commercial collaboration to develop and take to market beneficial improvements for both industry and consumers.”

GreatO Premium Beef For people who love the great flavor of beef and are looking for healthy, holistic options, GreatO Premium Beef is a great choice. The cattle are raised on a diet naturally rich in healthy omega-3 fatty acids. Each bite is packed with nutrients from healthy oilseeds and other natural whole grains high in protein and omega-3 fatty acids. The result is a delicious, tender beef, with all the flavor and high-quality protein many crave.

GreatO Nutrition Recent research shows a majority of consumers are interested in buying food products that contribute to health management. Omega-3 fatty acids are found in fish and plant oils. The U.S. currently does not have a recommended daily intake of omega-3s, though many doctors and nutritionists recommend between 1,200-1,600 milligrams daily, depending on a person’s age and health. The health benefits of omega-3 fatty acids are widely known—they can boost heart health and lower triglycerides and may help with rheumatoid arthritis and depression.

Nutritional Information:

  • Product - omega-3 fatty acids; mg/4 oz. serving
  • Ground beef - 0
  • Grass fed beef* - 70
  • *Omega-3 levels fluctuate based on availability of fresh, green grass.
  • GreatO 80/20 ground beef - 200

GreatO Premium Beef contains healthy omega-3s because of the feed that the animals are given. Great03 Premium Feed delivers a diet naturally rich in healthy omega-3 fatty acids derived from healthy oilseeds and other natural whole grains high in protein and omega-3 fatty acids. Cattle perform more efficiently and require little to no antibiotics (therapeutic or sub-therapeutic) versus traditional commodity beef. The majority of validating research was conducted in conjunction with Kansas State University, which is known for its expertise in beef cattle nutrition.

“The entire “farm-to-fork” supply chain system is composed of exclusive and selected manufacturers for the production of the GreatO3 Premium Feed product. In the future NBO3 will be offering GreatO Premium Beef, Premium Chicken, Premium Pork (and bacon), as well as Premium Dairy (milk, butter and cream) products,” says Dr. Molly McAdams, NBO3 Director of Marketing.

About NBO3 Technologies NBO3 Technologies, LLC, is committed to creating healthier animals to feed healthier people while supporting a healthier world. Over the past 10 years, the dedicated team of industry professionals spearheading the company have developed an efficient first-to-market unique protein supply chain system that includes propriety animal health protocol for livestock, resulting in healthier animals, and meat and dairy products that taste better and are nutritionally better, including high levels of omega-3 fatty acids. For more information visit

NBO3 Technologies has developed and is the exclusive source for GreatO3 Premium Feeds and GreatO Premium Foods.

About TOPS Friendly Markets

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 155 full-service supermarkets – 150 company-owned and five franchise locations under the Tops, Grand Union and Bryant's banners. With more than 15,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at

Source: TOPS Friendly Markets

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