by Marc Courtenay, The Street
Posted: Monday, April 15, 2013 at 3:46PM EDT
NEW YORK -- Just 45 minutes from my house by car there's a spacious and inviting Whole Foods Market (WFM). Frankly, I seldom shop there.
The main reason is because there's a locally owned and operated business in my community that sells only natural and organic food and other supplies. Like WFM, that company has an abundant "bulk" department where I can scoop out just the right amount of organic bran flakes for my breakfast and organic dried tart cherries that make my eyeballs roll back in their sockets with pleasure when I eat them. Plus, my local natural-food store gives me exceptional service with caring employees.
Recently I drove by what used to be an abandoned Mongolian restaurant and noticed it had been leveled and a new building was being erected. It looked spacious and had lots of convenient parking. The sign out front read "Natural Grocers opening May 29." It's right down the road from our locally owned natural-food store.
When I arrived back at my office, I did some research and discovered that this new store is a part of a publicly traded company named Natural Grocers by Vitamin Cottage (NGVC). The story of this company's origins reads like a dream come true for a hard-working couple from Golden, Colo. (Yes, the same city where Coors beer is brewed.)
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