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   Challenge Butter Launches $160,000 Online Instant Win Game & Sweepstakes
by Challenge Dairy
Posted: Wednesday, May 29, 2013 at 3:44PM EDT

DUBLIN, CALIF. – Challenge Butter, alongside major partners Good Cook™, Langers® Juice and Mrs. Cubbison’s®, today launched the “Real Summer. Real Flavor.” online instant win game and sweepstakes where fans can spin a virtual prize wheel for a chance to win summer recipe and cash prizes.

More than 2,600 Instant Win prizes are up for grabs including $100,000 in cash, summer themed cookware from Good Cook™, free juice coupons from Langers® Juice and free salad topping coupons from Mrs. Cubbison’s®.  Consumers can also look for specially marked packages from these partners in stores across the country.

Through September 4th, consumers can “SPIN for a chance to WIN” daily by accessing the game through the Challenge Butter Facebook page at www.Facebook.com/ChallengeButter or via website at www.RealSummerRealFlavor.com.   Each time a consumer plays for an instant win prize, they also gain an entry into the sweepstakes drawing at the end of the promotion which features a $10,000 cash Grand Prize.  A hidden high-value $1.00 off coupon towards any Challenge Butter product will also be released periodically during the promotion (while supplies last) to reward participation.

Tying in the focus of “Summer Recipes”, special entertaining menu ideas are woven throughout the promotion as well as the Facebook pages and websites of each of the partners. A dedicated area of the Challenge Butter website also hosts all of the recipes for consumers to easily access.

Consumers now look forward to this annual Challenge Butter Summer promotion, now entering its third year, with over 1,000 more Instant Win prizes this year as the previous years, and thousands in additional prizing.  Official Rules are posted at http://matrixx.promo.eprize.com/challengedairy2013/public/fulfillment/rules.pdf.

ABOUT CHALLENGE BUTTER

Challenge Butter began one hundred years ago. Today, it is the largest butter brand in the West and is available in 27 states nationwide.  Its portfolio of products includes salted and unsalted versions of regular Challenge Butter, whipped, spreadable and European style. Visit Challenge on Facebook at www.Facebook.com/ChallengeButter or at www.ChallengeDairy.com.

ABOUT CHALLENGE DAIRY PRODUCTS, INC.

Challenge Dairy is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Through a long standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in dairy fluids, butter, cheeses, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more. For more information about Challenge Dairy, its products and services, visit www.ChallengeDairy.com

ABOUT GOOD COOK™ (BRADSHAW INTERNATIONAL, INC.)

Good Cook™ is America's #1 in kitchen tools, bakeware and cookware, and can be found in most major supermarkets and drug stores where you shop, whenever you've needed a can opener or cookie sheet.  Found in over 30,000 retail outlets across the U.S., Good Cook sells more than 50 million items a year, producing reliable, useful kitchenware since 1987, to help make cooking easier and more fun for anyone who loves to eat. www.GoodCook.com

ABOUT LANGER JUICE COMPANY, INC.

The Langers Juice mission is to provide the most amazing juice to the most amazing people. Family owned Langer Juice Company, Inc., has emerged as a major force in the very competitive juice industry. Producing beverages in many of the high volume categories that include apple, cranberry, grape, citrus, pomegranate and tropical blends, the Langers brand can be found in major retailers across the country. www.Langers.com

ABOUT MRS. CUBBISON’S

Mrs. Cubbison’s innovative and carefully-crafted products have been at the heart of American kitchens for three generations. Ever-evolving and expanding to meet the needs of today's consumers, Mrs. Cubbison's full line of Salad Topping and Stuffing Products are the perfect choice for the most important meals of the year as well as every day.  www.MrsCubbisons.com

Source: Challenge Dairy


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