by The Cheeses of France Marketing Council
Posted: Wednesday, September 3, 2014 at 3:11PM EDT
NEW YORK, NY – Turophiles rejoice -- after successful pop-up cafes in San Francisco, Chicago, Seattle, Miami and Austin, the Cheeses of Europe are coming back to New York! On September 12 & 13, the Cheeses of Europe will be showcasing delicious cheese offerings at a free pop-up event in Midtown Manhattan. The event, which is open to the public, will be held at the new French Cheese Board space, and four cheese companies from France will offer samples of more than twenty different types of cheeses. Additional highlights will include visuals from the newly launched “Make it Magnifique” communications campaign, the debut of the new Cheeses of Europe Mobile Application, a photo exhibit showcasing sexy ladies who love cheese, pours of wines to accompany the cheese samples, cheeses for sale at wholesale prices, and educational presentations by each of the attending cheese companies.
Upon entering the space, event attendees will be greeted with a gallery of images from photographer Thomas Laisné. The collection of nineteen images, all measuring 5 feet by 3 feet, is presented by the Milk Factory, the creative lab of the French dairy collective. Featured in the collection are les Filles à Fromages, a group of women who combine elegance with a passion for gourmet cheese. http://en.lamilkfactory.com/gallery/previous-exhibitions/exposition/les-filles-a-fromages/
Representatives from the Cheeses of France Marketing Council will be traveling from Paris to attend the event, and will be present to answer any questions attendees may have about the cheeses.
WHEN: Friday, September 12 & Saturday, September 13
TIME: 11 a.m. to 7 p.m. (event is open to the general public)
WHERE: French Cheese Board; 26 West 39th Street, New York, NY 10018
“We hosted our very first pop-up event in New York in 2011,” states Laurent Damiens, Communications Director at CNIEL, the French Dairy Inter-Branch Organization. “We are so excited to bring it back to the people of New York, and present these delicious French cheeses, as well as our amazing new communications campaign, in our new event space, the French Cheese Board.”
About The Cheeses of Europe and the ‘MAKE IT MAGNIFIQUE’ campaign
With the support of the European Union, CNIEL (The French Dairy Inter-Branch Organization, whose mission is to promote cheeses of France world-wide), recently debuted their new marketing and communications campaign– MAKE IT MAGNIFIQUE – as well as the new Cheeses of Europe website: www.thecheesesofeurope.com.
To promote the new campaign, twenty unique 2-minute recipe videos were shot featuring celebrity Top Chefs Angelo Sosa, Candice Kumai and Camille Becerra. In the videos, the chefs showcase their favorite recipes utilizing the Cheeses of France, such as Mac and Mimolette, Grilled Steak with Fourme d’Ambert, Grilled Cheese Swith Emmental and Comté, Baked Camembert, Red Onion and Raclette Pizza and Ham and Brie Quiche.
The main goal of the ‘Make it Magnifique’ campaign is to demonstrate to US consumers that the Cheeses of France can easily be incorporated into their everyday meals at home. French cheeses may be consumed at any time of the day, are absolutely adaptable to American cuisine, and turn a simple meal into something magnifique.
For more information about the Cheeses of Europe and the MAKE IT MAGNIFIQUE campaign, please visit www.thecheesesofeurope.com.
About The Cheeses of France Marketing Council
Composed of the French dairy farmers and the cheese firms, the Council is led by The French Dairy Inter-Branch Organization (CNIEL). The Council’s mission is to create awareness about the variety of the cheeses of France available on the US market and the multiple ways that American consumers can incorporate the cheeses into their diets, their recipes and their lifestyles.
Source: The Cheeses of France Marketing Council