Produce Business

Perishable Pundit
 
  Home | About | Archives | Sponsorship | Contact Us | Submit / Suggest
  Retail & Foodservice rss  
   
   Pro's Ranch Market New Name Revealed: Los Altos Ranch Market
by CNG Ranch, LLC
Posted: Wednesday, September 3, 2014 at 3:08PM EDT

ANAHEIM, Calif.-- CNG Ranch, LLC—a partnership between California-based Cardenas Markets and Northgate Gonzalez Market—announced that Pro’s Ranch Markets will be re-named and branded Los Altos Ranch Market starting Wednesday, September 3, 2014. CNG Ranch utilized local Pro’s Ranch customers and employees in their research to determine the new name. Los Altos is a recognized region in Mexico where both the Cardenas and Gonzalez families came from before immigrating to the United States to start their successful retail ventures. This region represents the same traditions, rich culture and authenticity that shoppers will find when they shop Los Altos Ranch Market.

On February 2, 2014, Cardenas Markets and Northgate Gonzalez Market came together and reached a successful agreement with the US Bankruptcy Court to purchase Phoenix-based Pro’s Ranch Markets for $55 million, which included stores in Arizona (7), New Mexico (2) and Texas (2). Pro’s Ranch Markets filed for Chapter 11 Bankruptcy reorganization in May of 2013 and were unsuccessful, opening up the opportunity for the acquisition and union of three leading Hispanic retailers in the United States. Combined, CNG Ranch has 70+ years of successfully serving the Hispanic community in the California market.

“This is exciting for everyone—customers, employees, neighborhoods and families,” said Dan Sanders, General Manager for Los Altos Ranch Market. “Customers will not only notice the new name and logo, but will also enjoy thousands of new items combined with offerings that have been traditionally stocked by Pro’s–fulfilling our commitment to provide authentic, made from scratch products for anyone who enjoys Hispanic tastes and flavors. It’s truly a combination of the best of the old offerings added with a ton of new products and an improved service experience that we think customers will love.”

Since the acquisition, hundreds of local people have been hired to staff the Los Altos Market stores and Sanders expects that number to continue to climb.

“Employee’s who transitioned from Pro’s to Los Altos Ranch Market received an average raise of 16%,” said Sanders. “All of our employees are receiving expanded benefits and comprehensive training in order to foster future success. In addition, we have funded numerous scholarship programs that will help our employees grow and develop as future leaders. We want Los Altos Ranch Market to be one of the best places to work within the communities in which we serve.”

CNG Ranch has extensive plans to continue to grow and invest in the Los Altos Ranch Market stores and their respective local communities. Since the ownership transition, CNG Ranch has committed nearly $10 million to Los Altos Ranch Markets’ employee wages, benefits, training, store upgrades and community investments. Over the last few weeks alone, CNG Ranch, its vendor partners and Los Altos Ranch Market customers have given approximately $50k to local charities, schools and churches.

On September 3, a six-week long celebration will kick-off in conjunction with the re-branding of the stores. Customers are invited to shop at Los Altos Ranch Market and enjoy an expanded selection of authentic Hispanic offerings, discounts and promotions on hundreds of popular in-store brands and freshly made items, weekend parking lot festivities that will include music and sampling, discounts on local sporting events and concerts and much more. The first 300 shoppers to visit the stores on that day will receive a free bag filled with groceries.

“This couldn’t have come at a better time for the City of Phoenix,” said Phoenix City Councilman, Michael Nowakowski. “The Cardenas and Gonzalez families have joined our community and demonstrated in a very short period of time that they are committed to economic growth by providing quality jobs, giving back through charitable activities and offering authentic, fresh and healthy Hispanic items that are so important to shoppers.”

To get more information about what activities and promotions are being offered locally, go to the Los Altos Ranch Market website: https://www.losaltosranchmarket.com

About CNG Ranch, LLC: CNG Ranch, LLC is a union of two leaders in the supermarket industry who serve the Latino Community. Family owned and operated, CNG Ranch, LLC operates 11 stores in Arizona, Texas and New Mexico where it is focused on providing authentic tastes and shopping experiences delivered through exceptional service to the communities it serves. Learn more at www.losaltosranchmarket.com

Source: CNG Ranch, LLC


print article
Print Article
send article
Send Article
Respond
Respond
Permalink
Permalink
Share Article
Share Article


Bakery Dairy Deli Floral  Meat & Poultry Produce Seafood Retail & Foodsvc
 Family Favorites  Wildwood Organics  Walkers Oatcakes  Ideation Foodservice Forum 2016  NYProduce Show 2017  

mail to friend

Got News? Send your latest press releases and announcements to RetailPR@PerishableNews.com