by The French Cheese Board
Posted: Thursday, October 16, 2014 at 3:39PM EDT
NEW YORK, NY – Meet Mimo. ‘Mimo’ is short for Mimolette, a firm round cheese with a crater-y rind and a bright orange hue. This year, Mimo let it be known that he would like to celebrate Halloween by dressing up as a favorite American icon – the Jack-O’-Lantern.
It’s hard to top the festive feel of a jack-o’-lantern—unless it’s made of cheese, that is. This French cow’s milk cheese that dates back to the reign of Louis XIV is orange like a pumpkin, but much more delicious, it makes for the perfect edible Halloween treat.
The French Cheese Board, the home of all things French cheese in New York, will be showcasing Mimolette cheese from October 23 – November 7. During those two weeks, children and adults alike can stop in to see Mimo on display (from Oct 31 onward), and over the 14 day period, Mimolette cheese will be available for sale as well.
And on Halloween, October 31, cheese lovers are invited to stop by the FCB at 26 West 39th Street, New York, NY 10018 from 11 a.m. to 6 p.m. to taste Mimo, compare both young and aged flavor profiles, and to take Mimo home for half price! Kids can enjoy special Mimolette treats as well.
In addition, Krai, the world’s only cheese sculptor, will be carving Mimolettes like pumpkins! A Magbooth will be on-hand for picture taking with fun props to make Mimo’s first Halloween unforgettable.
WHEN: Friday, October 31st, 2014
TIME: 11 a.m. to 6 p.m. (event is open to the general public)
WHERE: French Cheese Board; 26 West 39th Street, New York, NY 10018
Some fun Mimo facts:
o Mimo’s birth back in 17th century France was a result of a king’s love for Edam but a disdain for the Dutch
o Mimo’s coming-of-age story takes place in caves that are just right to perfect his texture and taste
o Mimo’s wonderful orange color comes from an exotic seed in South America (annatto)
About The Cheeses of Europe and the ‘MAKE IT MAGNIFIQUE’ campaign
With the support of the European Union, CNIEL (The French Dairy Inter-Branch Organization, whose mission is to promote cheeses of France world-wide), recently debuted a new marketing and communications campaign– MAKE IT MAGNIFIQUE – as well as the new Cheeses of Europe website: www.thecheesesofeurope.com.
To promote the new campaign, twenty unique 2-minute recipe videos were shot featuring celebrity Top Chefs Angelo Sosa, Candice Kumai and Camille Becerra. In the videos, the chefs showcase their favorite recipes utilizing the Cheeses of France, such as Mac and Mimolette, Grilled Steak with Fourme d’Ambert, Grilled Cheese with Emmental and Comté, Baked Camembert, Red Onion and Raclette Pizza and Ham and Brie Quiche.
The main goal of the ‘Make it Magnifique’ campaign is to demonstrate to US consumers that the Cheeses of Europe can easily be incorporated into their everyday meals at home. French cheeses may be consumed at any time of the day, are absolutely adaptable to American cuisine, and turn a simple meal into something Magnifique!
For more information about the Cheeses of Europe and the MAKE IT MAGNIFIQUE campaign, please visit www.thecheesesofeurope.com.
About The Cheeses of France Marketing Council
Composed of the French dairy farmers and the cheese firms, the Council is led by The French Dairy Inter-Branch Organization (CNIEL). The Council’s mission is to create awareness about the variety of the cheeses of France available on the US market and the multiple ways that American consumers can incorporate the cheeses into their diets, their recipes and their lifestyles.
About The French Cheese Board
The French Cheese Board is a studio devoted to all things French Cheese. Conceived as an idea lab, it is a space for consumers & trade members to discover the diversity & richness that France has to offer through a series of interactive showings and events.
The new home of French Cheese in New York, we blend the culinary arts with contemporary art installations, meshing lifestyle, art, cheese & more. We put art & design at the forefront of modernity, development & innovation. We invite artists, designers, chefs & researchers to work together on projects related to French cheese & the nutrition of today & tomorrow. The French Cheese Board provides a platform for the exchanging of ideas – for education & for the Celebration of French Cheese.
Source: The French Cheese Board