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   Empire CEO Says Grocer Can Win Back Loyalty Of Safeway Customers After Botched Takeover
by David Paddon, The Canadian Press
Posted: Monday, March 20, 2017 at 3:16PM EDT

TORONTO — Supermarket owner Empire Co. Ltd. has a lot of work to do before it can regain customer loyalty lost due to mistakes made after its purchase of Safeway Canada, its new chief executive said on Wednesday.

Focus groups suggest “we really did let them down” but there’s still loyalty to Safeway in the West that can be recaptured, Michael Medline told analysts. It was his first conference call since becoming the head of Canada’s second-largest grocery chain, which also owns Sobeys.

“You’ve got to be priced right and that’s pretty basic. But I think we strayed away about talking about our overall value proposition,” Medline said.

To read the rest of the story, please go to: The Canadian Press


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