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   NFI's Salmon Council Teams With Online Influencers In Summer Grilling Initiative
by National Fisheries Institute
Posted: Thursday, July 13, 2017 at 4:11PM EDT

McLEAN, Va. – With backyard cookouts now dotting calendars everywhere, The National Fisheries Institute’s Salmon Council has tapped two of its favorite online partners for a new initiative promoting salmon as the perfect choice for summer grilling.

The Salmon Council’s latest foray into food fun with The Recipe Critic and Natasha’s Kitchen revives a set of relationships started earlier this year. This time, the two influencers’ blogs are demonstrating how salmon can quickly and easily be grilled into a delicious summer meal. Each blogger came up with an original dish showcasing not only how effortless it is to grill salmon, but also how perfectly salmon pairs with other summer flavors.

The recipe lineup, which was posted in late June, features the following: 

“We’re thrilled with the salmon recipes Natasha and Alyssa created for our summer grilling feature. They’re really reinforcing the fact that salmon is one of the easiest proteins to prepare,” said Brandon Phillips, Senior Director of Communications and Advocacy with NFI. “From all the positive feedback we’re seeing, it’s clear that readers love these recipes as much as we do.”

The bloggers’ posts and their accompanying social media shares have already attracted 1.3 million views and more than 10,000 engagements, with the numbers rising daily.

Last February, the Salmon Council teamed with Natasha’s Kitchen and The Recipe Critic in a campaign tied to American Heart Month. The online initiative emphasized the Council’s long-standing positioning of salmon as a nutritious and delicious option benefiting heart health and overall well-being.

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About The Salmon Council

The Salmon Council was formed in January 2013 by The National Fisheries Institute.  The Council’s mission is to promote salmon as a high-quality, healthy and delicious fish, packed with protein and dozens of nutrients to support heart and brain health.  Members of The Salmon Council source wild-caught and farm-raised salmon both domestically and from around the world.

Current members include Agrosuper, BlueMar Seafoods, Bumble Bee SeaFoods, Icicle Seafoods, King & Prince Seafood Corporation, Marine Harvest USA, Morey's Seafood International, Norwegian Seafood Council, SalmonChile, Slade Gorton & Company, Trapananda Seafarms and Trident Seafood Corporation.

Current associate members include C.H. Robinson, Commodity Forwarders Inc., Integra Chile S.A., Marel, Miami International Transit, and Northwest Farm Credit Services.

About The National Fisheries Institute

The National Fisheries Institute is a nonprofit organization dedicated to education about seafood safety, sustainability and nutrition.  From seagoing vessels to favorite seafood restaurants, NFI’s diverse member companies bring delicious fish and shellfish to American families.  NFI promotes the recommendation from the federal government’s Dietary Guidelines that Americans include fish and shellfish in their diets at least twice per week, for longer, healthier lives.

NFI and its members are committed to sustainable management of our oceans and to being stewards of our environment, through the institute’s endorsement of the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide a plentiful supply of fish and seafood tomorrow, benefiting the health of our children and future generations.

From responsible aquaculture, to a marketplace supporting free trade, to ensuring consumers and the media have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground-truth science.

Source: National Fisheries Institute


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