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   Wonderful Pistachios And NFL Stars Get Delightfully Deadpan In New Ads
by Erik Oster, Adweek
Posted: Friday, September 8, 2017 at 9:07AM EDT

Wonderful Pistachios is launching its largest football campaign to date with a series of darkly comedic ads starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews.

The $55 million campaign, titled “Put A Smile on Your Snackface,” follows a series of ads last year starring Sherman, as well as spots featuring John Cena as Ernie the Elephant.

The new effort takes the comedy in a decidedly darker direction. A series of ads features individuals who have led almost unfathomably unfortunate lives, yet can’t help but smile while eating Wonderful Pistachios.

To read the rest of the story, please go to: Adweek


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