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   Oikos Drinks Meet Rising Demand For Portable, Healthy Snacks
by DanoneWave
Posted: Thursday, September 14, 2017 at 3:34PM EDT

As eating patterns have shifted to accommodate busy lifestyles, consumer snacking between meals has increased to an average of 2.5 times each day.[1] Snacks are supplementing and even replacing meals, and more than half of consumers view portability (57 percent) and healthfulness (51 percent) as important factors when selecting snacks. [1]

Dannon® Oikos® Nonfat Yogurt Drinks are a convenient grab-and-go option, and every 110-calorie serving of 7 fluid ounces offers 10 grams of protein—without any added sugar* or artificial sweeteners. These products also contain active cultures, which help decrease lactose content, and are gluten free.

DanoneWave Away From Home, a new organization combining the former Dannon Foodservice and WhiteWave Away From Home, identified the college and university segment as a prime target for Oikos drinks because younger consumers eat 40 percent of their snacks away from home.[1] During Oikos Week at a variety of campuses nationwide, students have been able to try the drinks for free at sampling events. Each school’s dining services director has received two complimentary kits, which include giveaways for the sampling event, point-of-sale materials, pre-written social media posts and products to merchandise in on-campus convenience store locations.

“This program is one of the many ways we help operators appeal to their customers’ changing preferences,” DanoneWave Channel Activation Manager Shara McNamara said. “We’re delivering a drink with high-quality protein and zero added sugar, so patrons are able to have healthy snacks on the go throughout the day. Oikos drinks can be a profitable snack selection for any grab-and-go location, and we’ve already seen their popularity grow.”

Operators interested in selling these beverages can choose from four different flavors:

View the full Oikos portfolio to learn more. College and university foodservice directors can contact their local Acosta Foodservice broker about the drinks program, which is available while supplies last.

About DanoneWave Away From Home:

DanoneWave Away From Home is a division of DanoneWave, whose mission is to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers and beverages. DanoneWave was formed following the acquisition of WhiteWave Foods by Danone, bringing together two purpose-driven, health-focused and high-growth companies as a top 15 food and beverage company in the U.S. DanoneWave Away From Home offers chefs and operators a wide choice of better-for-you and great-tasting food and beverages for any moment of the day, from brands including Activia®, Danimals®, Dannon®, Horizon®, International Delight®, Light & Fit®, Oikos®, Silk®, So Delicious® and STŌK®. For more information, visit www.dannonfoodservice.com and www.whitewavefoodservice.com.

Source: DanoneWave 


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