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   Floralife Express: 'Flowers Love Food Too!'
by Floralife
Posted: Tuesday, September 19, 2017 at 3:32PM EDT

Walterboro SC – Floralife, a worldwide leader in postharvest flower care and handling, announces a global promotion for its newly expanded Floralife Express product line.

The “Flowers Love Food Too!” campaign stresses the importance of proper hydration and nutrition for cut flowers, as well as promotes the efficacy of the Floralife Express product line.  Express Technology from Floralife is a revolutionary postharvest product platform that allows fresh cut flowers to be fed and fully hydrated, without ever having to recut the stems before placing in the solution. Appropriate for use with all flower types, Floralife® Express Technology is available in a range of sizes and applications for the entire flower chain. Simply put, this innovative and premium product platform is perfectly formulated with ingredients to keep flower bouquets and arrangements looking fresh, increasing longevity while reducing costs and saving money without compromising quality or customer satisfaction.

Jim Daly, Vice President Floralife/Grower Global Operations and Corporate Research, explains the idea for the new promotion.  “We introduced Express Technology back in 2015, specifically for roses and specifically for commercial shipping and handling. Since that time, we have conducted continual research and have had customers use Floralife® Express to process billions of stems. This has shown the efficacy of Express technology on practically every variety of commercially sold flowers. And we have worked to make Express feasible at every stop along the flower chain, from the grower to the home.”

To read the rest of the story, please go to: Floralife


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