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   SeaPak Launching Authentic 'Pub Style' Beer Battered Frozen Seafood Line
by SeaPak
Posted: Tuesday, September 19, 2017 at 3:34PM EDT

ST. SIMONS ISLAND, Ga. – For consumers who dream of making seafood that’s as tasty and flavorful as their favorite restaurant’s, SeaPak Shrimp & Seafood Company has come up with a new line of “pub-style” products guaranteed to deliver authentic, restaurant-quality seafood right at home.

This October, the company is launching a line of SeaPak Pub Style Beer Battered items, which will be available in selected U.S. supermarket chains throughout the country.  Two of the three products in the line – SeaPak Pub Style Beer Battered Cod and SeaPak Pub Style Beer Battered Crab Poppers – are brand new.  The third product is the 9-ounce version of SeaPak’s ever-popular Beer Battered Shrimp, which has been a staple in the SeaPak portfolio for several years. 

“From our research, we know that consumers are looking to duplicate restaurant-style, beer-battered seafood at home, which was the basis behind the creation of this new line,” said SeaPak Marketing Manager Leslie Harris Thomas.  “These new beer-battered seafood products capture that elusive, authentic restaurant experience and flavor that families and seafood lovers crave, but until now have had difficulty replicating at home. This line opens up a new world of possibilities for consumers, is extremely easy to prepare and, most importantly, sticks to SeaPak’s tradition of delivering industry-leading taste and quality.” 

Consumer preference for seafood such as shrimp, crab and cod, combined with the persistent rise in popularity of beer-battered foods, were key drivers behind SeaPak’s Pub Style Beer Battered concept.  In fact, beer battered is now second only to bread crumbs in terms of value-added methods and has ample room for further growth.  SeaPak’s new Pub Style Beer Battered Crab Poppers – which are infused with cheese and jalapeño peppers – and Pub Style Beer Battered Cod are the brand’s first steps toward expanding into this high-demand value-added arena.

“Our consumers really enjoy beer-battered fish, so the timing is right to expand our assortment of these value-added products,” Harris Thomas confirmed.  “Annual consumption of our beer-battered shrimp continues to rise year-over-year, indicating the new Pub Style line will be a strong sales driver within the frozen seafood segment overall.  The key is to deliver restaurant-style authenticity, which is how these new offerings, made with real beer, will differentiate from other products within the marketplace.” 

The new Pub Style products are designed to help SeaPak appeal to two key audiences, Harris Thomas noted:  people who don’t feel at home in the kitchen and just want quick-and-easy mealtime solutions, and those “confident cooks” on the other end of the spectrum. Both demographic segments have demonstrated a propensity for purchasing frozen seafood, Harris Thomas said, which presents opportunities for SeaPak to address their individual needs. 

“Pub Style takes the delicious seafood tastes that one normally associates only with restaurant dining and fits them easily into consumers’ busy lives,” Harris Thomas said of the new products. “The new line supports SeaPak’s mission to help today’s busy families find more ways to chillax, by providing easy and nutritious ways to enjoy seafood more often,” she said.  

The new Pub Style items meet strict guidelines for responsible sourcing and sustainability, Harris Thomas pointed out.  SeaPak Pub Style Beer Battered Cod (which comes in a 12-ounce package) is made with high-quality, longline, wild-caught cod fillet that is certified by the Marine Stewardship Council.  The Beer Battered Crab Poppers (in an 11-ounce package that includes 3 ounces of citrus tartar sauce) are produced using wild-caught blue swimming crab certified by the National Fisheries Institute’s Crab Council.  And the Beer Battered Shrimp (in a 9-ounce Pub Style package) are tail-on shrimp that are 3-star Best Aquaculture Practices (BAP) certified.  BAP, which was rolled out by the Global Aquaculture Alliance in 2002, is the world’s leading independent aquaculture certification program. 

SeaPak Pub Style Beer Battered products will be available in Kroger and Meijer supermarkets around the United States, as well as in selected supermarkets owned by Ahold Delhaize, such as Food Lion, Hannaford, and Stop & Shop.  The new Beer Battered Crab Poppers also will be available at Walmart locations beginning in January 2018.  

SeaPak’s marketing support for the introduction of its Pub Style Beer Battered line includes a social media video campaign, blogger and influencer partnerships, and a couponing program. 

To learn more about the new Pub Style Beer Battered line and other products from SeaPak, the nation’s No. 1 shrimp brand in frozen specialty seafood, visit and the brand’s FacebookPinterest andInstagram pages. 


About SeaPak

SeaPak has been using coastal-inspired recipes to make great-tasting shrimp and seafood for nearly 70 years.  The company is committed to helping busy families reduce stress and increase wellness by offering mindful, authentic, quality seafood products.  The trusted name for delicious seafood products since 1948, SeaPak today produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category.  SeaPak is highly regarded within the seafood industry for its adherence to the utmost in quality standards and for its commitment to resource management and sustainability.  Learn more about the brand and its commitment to sustainability here.

Source: SeaPak

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