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   Tanimura & Antle Expands Artisan Family With Artisan Dew Drop Cabbage
by Tanimura & Antle
Posted: Wednesday, September 20, 2017 at 9:03AM EDT

SALINAS, CA – Tanimura & Antle launched a new and exciting addition to their Artisan Family of products:Artisan Dew Drop Cabbage.  Over the past year, the company’s in-house product development team has been testing the item at their various growing locations to assure year-round availability and has now increased the volume of the program.  

The Artisan Dew Drop Cabbage was featured in the new product showcase in July at the annual Foodservice Produce Marketing Association Conference in Monterey, CA.  With the overwhelmingly positive response from chefs and attendees, the company expanded acreage to fully launch the program into the market.  

Artisan Dew Drop Cabbage joins an already proven successful product line including Artisan Lettuce, Artisan Romaine, Artisan Sweet Broccoli, and Artisan Sweet Red Onions. 

Artisan Dew Drop Cabbage is a spherical, teardrop-shaped variety of cabbage that elevates the everyday meal experience in both restaurants and consumer’s homes.  With an exceptional shelf life of 21 days, this innovative product easily replaces traditional varieties of cabbage in common recipes with a more tender texture and sweeter taste than a standard head of cabbage.  The petite size and unique shape of each Artisan Dew Drop Cabbage head allows for quick and easy preparation, as well as flexibility in size and cuts.  Like other Tanimura & Antle Artisan® Family products, Artisan Dew Drop Cabbage packs a high yield with a petite size, making the product more manageable in the kitchen and decreasing the amount of waste in consumer’s homes.   

With both foodservice and retail packs, the company expects the program to mirror and potentially surpass the growth of their other Artisan items and plans to explore offering the item organically in the future.  Available in a 24 count foodservice case, the initial interest and demand for the item has stemmed from restaurants and foodservice customers.  However, while the product is a natural fit for restaurants, Tanimura & Antle Chief Marketing Officer, Jeff Jackson, also sees great potential for the item in retail stores as well.   

“More than ever before, consumers are seeking unique, specialty alternatives to traditional commodity items at their local grocery stores.  Our Artisan Dew Drop Cabbage fits perfectly into our Artisan Product line and we’re excited to provide a new product with farm fresh flavor, quality, variety, and value to not only our customer, but consumers as well,” said Jackson, Chief Marketing Officer (CMO).   

Like many of the company’s custom packaging designs, the Artisan Dew Drop 2 ct. retail bag is unique to Tanimura & Antle and serves as a protective barrier for the product at the grocery store level.  The innovative package design was crafted to fit the unique shape of the product and shares a recipe suggestion for consumers.   

The Tanimura & Antle Artisan® Family of fresh produce includes select seed varieties that have been carefully chosen for premium flavor, freshness and variety. All Artisan products are field-packed for optimum freshness and packed with care by our employee owners to protect each product and extend shelf life.   

See the Artisan Dew Drop Cabbage at the Southern Innovations Foodservice & Organics Expo September 29th in Hilton Head, NC. Visit Tanimura & Antle at booth #303 or contact your Tanimura & Antle sale representative today!   

About Tanimura & Antle: 

Founded in 1982, Tanimura & Antle is an employee-owned family farming business with a four generation legacy and a passionate commitment to growing premium quality produce. Built on a partnership between two families, with a shared commitment to always value employees as its greatest asset, the founding families now share ownership with all employees — from farming and harvest crews to management — through an Employee Stock Ownership Plan (ESOP). As one of the largest independent vegetable growers in the United States, Tanimura & Antle farms more than 36,000 acres of rich, fertile farmland and ships a full line of premium fresh conventional and organic produce products throughout North America, Europe and Asia. 

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Source: Tanimura & Antle


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