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   Investors Don’t Love Blue Apron But A Supermarket Might
by Emily Bary, Barrons
Posted: Friday, September 22, 2017 at 3:32PM EDT

Perhaps meal-kit companies will have better luck with supermarkets than with the public markets.

Just a few months after Blue Apron’s disappointing IPO, privately-held supermarket chain Albertsons agreed to buy Plated, another meal-in-a-box company. Though terms of the deal weren’t disclosed, investors seem to think that the transaction validates the meal-kit category, which means that struggling Blue Apron could also be sought after by a grocer.

There’s a lot that supermarkets and meal-kit companies can do to help each other out. In the most recent deal, Plated gets access to Albertsons’ food-sourcing operations plus the marketing arm of a big chain. And Albertsons gets a new way to play the healthy-eating trend. Many consumers these days don’t mind cooking for themselves and they want to know exactly what they’re putting into their bodies.

To read the rest of the story, please go to: Barrons


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