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   Show Some Flower Love In AFE's New Video Contest
by The American Floral Endowment
Posted: Thursday, October 12, 2017 at 4:00PM EDT

ALEXANDRIA, VA – The American Floral Endowment (AFE) is launching a new video contest encouraging people to showcase their love of flowers, with a grand prize of $4,000.

Funded by the Floral Marketing Research Fund (FMRF) and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers, and promotes the use and giving of fresh flowers.

"The #FlowerLoveVideoContest is a great initiative for us to come together as an industry, and tell different stories about the impact that flowers can have on a daily basis. I invite everyone to participate and use their creativity to do what we know to do best: help people express feelings with flowers.""We are fortunate enough to work with a product that can be used to tell stories and evoke emotion," said Gabriel Becerra, President of Golden Flowers, FMRF President and past AFE Chairman.

AFE is seeking 30-60 second videos that may be skits, animation, surprise moments, musicals, testimonials, or other types of videos, as long as they feature and promote fresh flowers.

The contest starts on Oct. 12, and the video submission deadline is Dec. 8. On Dec. 12, finalists will be announced and voting to determine the contest winners will begin on Dec. 20.

  • 10/12/17 – First Day to Enter
  • 12/08/17 – Last Day to Enter
  • 12/12/17 – Finalists Announced
  • 12/20/17 – Voting Begins
  • 01/10/18 – Voting Ends
  • 01/30/18 – Winners Announced

The winners and the entire video gallery will be published online as part of a new video library after the contest ends. The collection of videos will be available for floral industry members and others to download and use on their social media or webpages to help promote flowers.

Visit contest.endowment.org to submit your videos. Participants can use the hashtag#FlowerLoveVideoContest on Twitter and Instagram to promote their videos.

The top 10 video finalists chosen by a selection committee will be eligible for the $4,000 grand prize and two honorable mentions of $500 each.

Each video will be judged and scored based on certain criteria, including commercial appeal, creativity, and how much the video positively features and promotes fresh flowers. A separate voting process on social media will determine the ultimate winners.

All videos submitted will become the property of AFE. See official rules for entry and complete details.

 About AFE 

The American Floral Endowment is a nonprofit organization dedicated to advancing the floriculture and horticulture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $2 million has been funded in scholarships and internships designed to attract and retain the future leaders of the industry. To learn more about AFE or make a tax-deductible contribution, visit www.endowment.org.

Source: The American Floral Endowment

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