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   Boost Winter Sales With Specialty Citrus
by Frieda’s Specialty Produce
Posted: Friday, October 13, 2017 at 9:10AM EDT

Los Alamitos, CA – It may be getting cold outside, but produce sales can stay hot with winter citrus. Shoppers will be looking for the sunshiny color and bright flavor of citrus, from tiny kumquats to giant pummelos.

“We have good supplies of citrus from the Southern Hemisphere already coming in, and California has just started,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “It’s never too early to start planning your specialty citrus program for the winter months.” 

Top citrus sellers include Cara Cara and blood oranges; Meyer, pink, and seedless lemons; andmandarin varieties.  

“The items that create excitement are our high-flavor citrus varieties like Tahitian pummelos,sweet limes, and mandarinquats,” said Berkley. “We’ve noticed shoppers are more informed about unique citrus varieties—it’s so much more than navel oranges and lemons now.” 

As a trends spotter, Frieda’s team predicts a slight bump in demand for blood oranges. “Our phones have been ringing with consumer magazines looking for blood oranges for their winter issues. October through December is the time to make sure you’re always well stocked with blood oranges.” 

Call your Frieda’s account managers to book your citrus program today. 

About Frieda’s Inc. 

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook@FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Source: Frieda’s Specialty Produce


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