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   Golden Gate Produce Market Completes $8M Transformation
by The Golden Gate Produce Market
Posted: Friday, October 20, 2017 at 9:17AM EDT

SOUTH SAN FRANCISCO, CA – The Golden Gate Product Market, the largest and busiest produce terminal in Northern California, today announced the completion of a major upgrade to the facility that included a series of infrastructure, environmental, food safety and traffic improvements. 

The enhancements include installation of solar panels for the entire market, energy efficiency upgrades, improved cold chain food storage management and worker safety systems, as well as smoother traffic flow within the facility, which is a mile from San Francisco International Airport on Highway 101. 

To recognize the completion of the project, the Market and Vista Solar, the Bay Area firm that designed and managed the installation of the solar panels, will host a celebration with customers and employees on Oct. 20. 2017. The event will feature remarks from U.S. Rep. Jackie Speier, South San Francisco Mayor Pradeep Gupta, and Produce Board Member Steve Hurwitz, CEO and Founder of Bay Area Herbs. 

“The improvements to the Golden Gate Producer Market set the stage for our continued success for decades to come,” said Peter Carcione, President of the Golden Gate Produce Market. “These investments expand our capability to deliver the highest-quality fruits, vegetables and specialty produce to deliver to business and consumers across Northern California.” 

The 742,000-square foot facility in South San Francisco currently employs 475 workers. Twenty-three independent and family-owned businesses operate at the Market, including wholesalers, jobbers, commission merchants, brokers, foodservice distributors, processors and one restaurant. More than 15 million packages move through the Market each year. 

The enhancements were made after extensive market research and feedback with customers and businesses operating at the market. The Market’s seven-member board approved the following: 

  • The installation of solar panels that will virtually reduce the Market’s need to draw energy from the power grid
  •  Upgraded electronic, water and sewage systems
  •  Improved traffic flow within the facility
  •  A number of worker safety upgrades, including better lighting and loading dock safeguards
  •  Improved cold chain storage management to ensure quality, freshness and food safety
  •  A complete makeover of the building’s exterior, including new signage, and expanded parking 

About The Golden Gate Produce Market

The Golden Gate Produce Market is the largest and busiest produce terminal in Northern California. Based in South San Francisco a mile from San Francisco International Airport, the Market provides the highest-quality fruits, vegetables and specialty produce to more than 15 million people in Northern California. The Market specializes in providing product to a wide range of demographics, including Caucasian, Asian, Latino, India and Middle Eastern consumers. For more information visit, or call, 650.583-4886. 

About Vista Solar

Vista Solar is an award-winning commercial solar firm serving California businesses. Providing $0-down financing solutions that allow companies to increase their bottom-line without any capital outlay, Vista Solar specializes in the design and installation of rooftop, carport, and ground mount solar solutions that generate dependable energy production and long-term financial benefits for businesses. For more information, please visit 

Source: The Golden Gate Produce Market 

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