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   Canadian Grocer Freson Bros. Makes Data-Driven Loyalty A Priority With Clutch
by Clutch
Posted: Friday, October 27, 2017 at 3:53PM EDT

PHILADELPHIA -- In the grocery sector, traditional drivers of loyalty have been selection, price and location. But Alberta-based grocer Freson Bros. knew they wanted something more when looking to connect with their customers. They chose Clutch’s intelligent customer marketing platform to revamp their existing loyalty program, handle CRM and ultimately provide a way to really understand the people who shop in their stores.

Krystal Gray, Director of Marketing at Freson Bros. explained, “We’ve been in business for over 60 years, and have knowledge of our customers on an individual basis because we see and talk to them every time they are in our stores. However, we have limited insight into the buying behaviors and trends of our customer base as a whole. Clutch’s platform can not only outline and identify these insights, but also provide ways for us to communicate with our customers and reward them for their loyalty in a personal, relevant and valuable way.”

As the company works to expand beyond traditional media and promotion, Freson Bros. will utilize several features of the Clutch platform including CRM (Customer Relationship Management), loyalty program management, and email. “One of our target customers is the busy, millennial mom who wants a quality product at a good value, and the move to digital rewards cards and personalized email communication is especially important in meeting the needs of this demographic,” says Gray.

Competing on price is an obvious strategy for most B2C companies, but in the food industry many businesses are looking for additional ways to add value to consumers. “Grocery is a market that can really benefit from learning about the customer beyond the basic transactional data that comes from most loyalty programs,” said Ned Moore, CEO of Clutch. “We are excited to help Freson Bros. uncover new insights that they can use to provide value through more targeted communications, while improving retention and loyalty for the business as a whole.”

About Clutch

Clutch’s Integrated Customer Management platform delivers customer intelligence and personalized engagements empowering B2C brands to identify, understand and motivate each segment of their customer base. Its advanced marketing platform integrates customer data across point-of-sale, ecommerce, mobile and social channels, delivering personalized engagements and increasing the value of each customer. Headquartered outside of Philadelphia, Clutch’s solutions impact over 65 million consumers of over 900 brands. Clutch is a proud partner of Safeguard Scientifics (SFE), NewSpring Capital and Ben Franklin Technology Partners. For more information visit, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.

About Freson Bros.

Freson Bros. is a family owned and operated business headquartered in Stony Plain, Alberta. Founded in 1955 by Frank Lovsin, Frank Resek and his father, Leo Resek, Freson Bros. has been dedicated to celebrating family, community, and heritage since the very beginning. An Alberta-grown business from their roots to their products, the company’s focus is simple - quality, unique products, and excellent food. With 15 stores across Alberta, Freson Bros. is currently the largest chain of independently-owned grocery stores in the province. Visit for more information.

Source: Clutch

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