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   Mushroom Council & Martin's Potato Rolls Partner For Promotion
by Martin's Famous Potato Rolls and Bread
Posted: Tuesday, October 31, 2017 at 3:41PM EDT

SAN JOSE, CA  -- Martin's Famous Potato Rolls and Bread and the Mushroom Council team up for a blogger tailgating promotion featuring a new Mushroom Blend Meatball Slider. The slider is the ultimate game day food. The meatball is a mix of ground meat with finely chopped mushrooms, which takes on the texture of the meat, also known as The Blend. The meatball patty is then smothered in marinara sauce and Italian cheese, all wrapped up in a Martin's Party Potato Roll. The slider is a great choice for game day because it can be prepared in various stages ahead of time. The blog outlines the detail of the preparation.

"The Mushroom Blend Meatball Slider is fantastic," states Bart Minor, president of the Mushroom Council. "We are excited to partner with Martin's Potato Rolls for this tailgating promotion. It helps the Council promote The Blend and Martin's to promote their famous potato rolls. Retailers can also cross promote both mushrooms and Martin's Potato Rolls at the store level."

The featured blogger site, the Self-Proclaimed Foodie developed by Krissy Allori, also features a recipe round-up of other delicious tailgating recipes and ideas. Consumers can find a variety of recipes from Coffee Rubbed Burgers with Dr. Pepper BBQ Sauce to Hawaiian Sloppy Joes plus much more. A link to both Martin's Potato Rolls and the Mushroom Council's Blenditarian website can be accessed through the blog at selfproclaimedfoodie.com/mushroom-blend-meatball-sliders/. Martin's also featured this recipe using The Blend and several other tailgating-style mushroom dishes on their own blog, highlighting September as National Mushroom Month.

To further enhance the blogger promotion, there will be an active consumer component through the Mushroom Council's consumer blog posts, eblasts to the Mushroom Lover's List, and postings to loyal Pinterest board followers, Instagram, and Facebook postings.

About The Mushroom Council:

The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve.

About Martin's Famous Potato Rolls and Bread:

Martin's Famous Pastry Shoppe, Inc. is an all-American family owned and operated consumer goods company headquartered in Chambersburg, Pennsylvania focused on baking high-quality bread and roll products using high-quality ingredients. They are rigorously dedicated to extraordinary taste, quality, and customer service that proudly represents their legacy of cherished eating experiences and truly sets them apart from their competitors. Since the 1950s, the business has expanded from a home garage business into two commercial baking plants and continues to grow and flourish in areas of established distribution. For more information, visit www.potatorolls.com.

Source: Martin's Famous Potato Rolls and Bread


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