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   Key Developments In The Global Bakery Ingredients Market
by Shambhu Nath Jha
Posted: Tuesday, November 7, 2017 at 3:40PM EST

The overall bakery ingredient market is characterized by different types of ingredients which include starch, fibers, enzymes, coloring ingredients, and flavors, and their application in production of bread, rolls, pastries, and cake. An ongoing study by Persistence Market Research has traced the presence of emulsifiers as key products in the global bakery ingredients markets. The study has revealed that sales of emulsifiers gained highest traction in the global bakery ingredients market in 2013. Following developments reveal the changing landscapes of bakery ingredients market with a global perspective.

Labelling Stringency of the FDA

Nashoba Brook Bakery in West Concord was issued a warning letter by the United States Food and Drug Administration (FDA) for violating the norms under improper labelling law. The bakery had added ‘Love’ as an ingredient on its label of granola food products. The FDA said in its warning letter to the bakery’s owner that since it has clearly mentioned ‘Love’ on the labels of granola products, it is violating the laws for labelling, wherein only the actual names of ingredients must be mentioned. As the ingredient ‘love’ cannot fall under the ingredients category, the bakery and its owners have now become a matter being intervened by the FDA. According to the bakery’s website, it was opened in 1998 by two friends, Stuart Witt and John Gate – who have coincidentally completed law from University of Virginia off recently. The bakery holds 275 wholesale accounts and currently has over 50 employees. The work environment policy in this bakery is innovative, however, the FDA was not appealed by the company in the jovial list of the bakery ingredients. In remark to the FDA, the company’s chief owner, John said that since 20 year they are selling these products, and has been selling them for so long the love label was listed in the ingredients.

Wild Life Bakery Opened in Melbourne

Huw Murdoch has opened his own bakery shop called Wild Life Bakery in the city of Brunswick East, Melbourne. While recalling the days in his university, Murdoch said that he was eating bread as a main food ingredient over the span of years. When he was in the University, many people were buying Helga for the Vegemite Toast, but he prefered to visit the Babka and get the bread. Huw also said that he opened the bakery in the city, after he was inspired by the cook nook of a famous San Francisco baker. The bakery name wild life bakery was coined from one of his fermented bread and its ingredients such as kimchi.

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

Source: Shambhu Nath Jha

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