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   Organic Products Are Showing Up In More Places—And For Less Money
by The Nielsen Company
Posted: Thursday, November 9, 2017 at 3:24PM EST

The word “organic” has become a household term, and purchasing trends are following suit. In the last year, 88% of U.S. households have purchased organic* food and beverages—a trend that’s growing in strength as consumers increasingly turn to more healthy and cleanoptions in food, beverages and non-food categories like personal care. And retail measurement data validates this shift. In the year ended Sept. 2, 2017, dollar sales of UPC-coded organic products grew 9.8%, and unit volume increased 11.4%.

In the past, organic products were most prevalently available in premier natural and fresh grocery stores. In recent years, however, organics have become more accessible—and popular—than ever, with dollar sales shifting across channel lines. Premier natural and fresh outlets account for 26% of organic spend, but share has started to shift in the last two years. Warehouse/club stores, which gained 0.8 percentage point in the last two years, now represent 27% of all organic spend. But organic products aren’t just making headway in the channels that high-income shoppers are more likely to frequent. In fact, supermarkets, mass merchandisers and discount grocery channels now represent a combined 25% share of organic spend, up 2.0 percentage points from two years ago.

To read the rest of the story, please go to: The Nielsen Company


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