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   Tanimura & Antle Launches 'Artisan Of Entertaining' Promotion
by Tanimura & Antle
Posted: Friday, November 10, 2017 at 9:11AM EST

SALINAS, Ca. –  Employee owned family farm, Tanimura & Antle, announced this week the launch of a web-based fall consumer promotion to fuel their Thanksgiving holiday pull of Artisan Lettuce and Artisan Romaine called “The Artisan of Entertaining”. 

From November 7th through November 28th, the company is offering consumers the opportunity to win 1 of 25 prize packs by downloading an eBook of six fall themed recipes that feature Tanimura & Antle Artisan Romaine and Artisan Lettuce.   

Through two of the supporting blog partners, Tanimura & Antle’s social media content and advertising, and the support of partnering retailers, consumers will be driven to the promotion’s landing page where they can download the promotion’s ‘Artisan of Entertaining’ eBook.  The download of the eBook automatically enters consumers for the chance to win 1 of the 25 prize packs.  Each prize pack includes a $100 VISA giftcard, $100 in Tanimura & Antle product coupons, a salad bowl kit, Tanimura & Antle re-usable grocery bag, and more.   

Two of the fall recipes in the Artisan of Entertaining eBook were developed and photographed by supporting blog partners, Namely Marly and Eating Richly; with each blogger focusing on one of the two Tanimura & Antle Artisan products.   
“The Artisan Romaine from Tanimura & Antle is so pretty, I almost hate chopping it up. Artisan Romaine has the refreshing crunch of iceberg lettuce and the sweet flavor of a romaine heart,” said Diana Johnson, author of Eating Richly. “Sliced in half, it’s like a beautifully layered bowl that drinks up the dressing without getting soggy.  I decided to create a fall wedge salad that highlights their beauty, while combining some of our favorite autumn ingredients.” 

Tanimura & Antle Artisan Lettuce and Artisan Romaine offer consumers a better value, higher yield, and longer shelf life than bagged salad blends. The unique, petite lettuce varieties provide the texture, variety, and flavors that today’s shopper demands while allowing more creative flexibility in the kitchen.  Just in time for the entertaining season, the Artisan of Entertaining promotion shares with shoppers just how easy an impressive salad can be with Tanimura & Antle Artisan Romaine and Artisan Lettuce.  

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About Tanimura & Antle: 

Founded in 1982, Tanimura & Antle is an employee-owned family farming business with a four generation legacy and a passionate commitment to growing premium quality produce. Built on a partnership between two families, with a shared commitment to always value employees as its greatest asset, the founding families now share ownership with all employees — from farming and harvest crews to management — through an Employee Stock Ownership Plan (ESOP). As one of the largest independent vegetable growers in the United States, Tanimura & Antle farms more than 36,000 acres of rich, fertile farmland and ships a full line of premium fresh conventional and organic produce products throughout North America, Europe and Asia. 

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Source: Tanimura & Antle


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