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   Autumn Glory Season Takes Off With Blogger Harvest Immersion
by Domex Superfresh Growers®
Posted: Wednesday, November 15, 2017 at 9:04AM EST

Yakima, WA - Autumn Glory® apple, the proprietary apple from Domex Superfresh Growers®, is taking off with a social media bang. On the last few days of harvest, Superfresh Growers hosted eight blogger influencers in their Yakima Valley orchards to celebrate the beginning of Autumn Glory apple season.

Social media influencers flew in from all over the United States to experience apple harvest. They picked in the orchards, packed in the warehouses, and of course, ate along the way! The event started off with an Autumn Glory themed dinner where each dish featured the signature apple, including Pork Apple Roulade, Apple Goat Cheese Crostini, Apple Drizzle Cheesecake, and Autumn Glory Apple Sorbet. “Showing off how versatile the Autumn Glory apple is in the culinary world was a great way to start off our Harvest Immersion event,” describes Catherine Gipe-Stewart, Communications Manager. “Since Autumn Glory works in so many formats, we wanted to start the evening off with a tasteful event!”

The next morning the influencers joined the Superfresh Growers farm team for a sunrise orchard tour and had the opportunity to learn how to pick and harvest apples. “We have found that being transparent with our consumer market about how much labor, time, and energy, goes into harvest, helps to further the trust of our brand,” explains Gipe-Stewart. Influencers captured breath-taking shots of the sunrise over the Yakima Valley and learned first-hand what it takes to harvest Autumn Glory, which is picked at peak flavor, to optimize the cinnamon and caramel notes that Autumn Glory is known for.

“In every bite of an Autumn Glory apple there is a spark of magic,” writes Alejandra Graf of Piloncillo y Vainilla. “When I visited the orchards, I found out why; there is so much love, care, and respect in growing the perfect apple, that you can taste it.”

After the orchard tour, influencers watched Autumn Glory apples go through the packing line. Most influencers have never had the opportunity to tour a produce facility and were blown away by the entire process. “We started the day watching the sunrise behind the apples trees in the Yakima Valley, and then tour their warehouse facility in Yakima. It was a huge learning opportunity in that I realized how little I know about apples,” writes Aysegul Sanford of Foolproof Living. “The amount of work that goes on between harvesting and putting it on the shelves of a supermarket is mind blowing.”

The eight influencers that attended arrived from all corners of the United States and included:

  • Alejandra Graf of Piloncillo y Vainilla, from Houston, TX 
  • Alyssa Brantley of Everyday Maven, from Seattle, WA 
  • Aysegul Sanford of Foolproof Living, from Vermont 
  • Coco Bassey of Millennielle, from Atlanta, GA 
  • Kelly Pfieffer of Nosh and Nourish, from Denver, CO 
  • Lindsey Johnson of Café Johnsonia, from Boise, ID 
  • Megan McMorrow of Fox and Briar, from Seattle, WA 
  • Rebekah Hubbard of PDX Food Love, from Portland, OR

Source: Domex Superfresh Growers®


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